Insight

B2B and B2B businesses alike are having to get used to the challenges and demands of managing vast volumes of increasingly extensive product data. Excel has been the longstanding go-to tool for product information management, but its limitations are becoming painfully apparent in the rapidly-evolving modern e-commerce ecosystem. That’s why transitioning from Excel to a Product Information Management (PIM) system offers several compelling benefits to counteract Excel’s deficiencies and strengthen operational efficiency and market competitiveness.

Understanding how Product Information Management and Digital Asset Management work hand-in-hand is crucial for merchants of all types aiming to optimise their online presence. PIM focuses on managing detailed product information, while DAM is dedicated to organising and distributing digital assets such as images, videos, and essential documentation. The integration of the two systems offers a strategic approach to managing product data and digital content.

Start with Data clinches the Akeneo Rising Star Award for Solution Partner at Unlock 2024, heralding excellence in PIM implementation and impactful customer and partner support.

Explore the essentials of integrating product data in the building materials industry. Learn how Product Information Management (PIM) revolutionise data management, contributing to operational efficiency.

The building materials sector is a foundational component of the construction industry, and it’s undergoing a transformative digital shift. Centralising product data is emerging as a key strategic move, driving efficiency, sustainability, and competitive advantage in this rapidly evolving market.

Enhanced product pages can significantly improve customer engagement and sales. This best practice guide has practical tips for an impactful product page. It’s concise, informative, and should be a game-changer for your product pages.

The ability to manage product information efficiently has become a central competitive factor for B2B and B2C businesses across various sectors. Product Information Management (PIM) has emerged as an indispensable tool, offering efficiency and quality when handling complex product data and digital assets like high-quality images, videos, audio and accompanying documentation.

When navigating the complexities of product information management, Akeneo’s PIM solution emerges as a key player, both for Product Information Management (PIM) and Product Experience Management (PXM). Our article addresses the most common questions asked about Akeneo and the capabilities of its PIM solution, contrasting them with its competitors, and highlighting its unique strengths.