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Our free guides on Product Information Management (PIM)

From Excel to PIM: Transitioning to Akeneo

Explore the transformative journey from Excel to Akeneo PIM in our comprehensive guide. Learn how Akeneo’s advanced features streamline product data management, enhance digital asset management, and drive eCommerce success.

What is Cloud-Based PIM and Its Advantages?

Cloud-based Product Information Management (PIM) systems are becoming the norm as powerful tools for businesses to centralise and streamline product information management. They are hosted off-site by third-party providers and offer a single source of truth for product data, accessible from anywhere at any time with a secure internet connection.

Akeneo for eCommerce: Your Questions Answered

This article answers the most pressing questions about how Akeneo and its PIM solution support the drive for excellence in customer experience, business efficiency and revenue growth. It outlines Akeneo’s credentials as a robust platform which equips you not only for competing effectively, but also scaling your operations as you grow into new markets.

What is the Impact of PIM on Online Sales and Marketing?

Product Information Management (PIM) is a pivotal tool for marketing and sales. PIM systems provide an all-encompassing way of managing product data as well as driving demand, and streamlining online sales processes. Below are the multifaceted impact of PIM on online sales and marketing strategies.

What is the Importance of Data Quality in PIM?

As the scope and reach of digital commerce expands, the volume and complexity of product data is increasing, and Product Information Management (PIM) stands as a crucial component for businesses aiming to thrive in the e-commerce landscape. As data is rapidly growing, with IDC’s report predicting a leap to 175 Zettabytes by 2025, the importance of data quality in PIM is evident. It isn’t just about improving product data, but about ensuring that every piece of product information is accurate, consistent, complete, and timely.

What is the Role of AI in PIM?

The digital commerce ecosystem is constantly evolving, and the mushrooming influence of Artificial Intelligence (AI) and Machine Learning (ML) hasn’t ignored Product Information Management (PIM). In fact, it’s reshaping how businesses manage, organise, and use product data. AI is not only enhancing operational efficiency but also redefining the nature of competitive dynamics in the market.

What is the Relationship Between PIM and SEO?

Product Information Management (PIM) and Search Engine Optimisation (SEO) work hand-in-hand to form a powerful alliance when it comes to online retailing. A robust SEO strategy, powered by an effectively configured PIM, is a key factor in enhancing online visibility and driving traffic and sales to channels.

What is the Role of PIM in E-commerce?

Product Information Management (PIM) has become a cornerstone in e-commerce operations, crucial for B2B and B2C alike. As e-commerce cements a prominent place in retailing, manufacturing brands and distribution, the global PIM market is projected to rise to $59.25 billion by 2027[1]. That puts the role of PIM centre stage when it comes to managing and streamlining product information to create high-quality customer experiences.

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