The quality of your digital shelf defines not only the volume of your sales revenue, but also the value of your brand to consumers. read more about the advantages of using a PIM solution to optimise your digital shelf.
Nowadays, the omnichannel customer journey needs to allow your customers to research and shop across a wide range of platforms, online, in-store, or, in the case of B2B, from a data pool like Icecat. With a PIM, it’s in your hands to make sure they experience a smooth, problem-free, and fruitful interaction with your brand.
Join two experts from Start with Data, the leading product data management consultancy and Sales Layer, a top-ranked PIM software, to learn everything about how
If you want your product offer displayed on the big marketplaces with lots of reach, you needd to ensure it is compliant with the requirements of those marketplaces.
Your digital shelf represents your brand’s face to the world. Read our article on the five important areas you need to pay close attention to when establishing your digital shelf strategy.
When you syndicate your product information to your sales channels, you want it to be tailored and adapted to the precise attributes of each channel. A PIM solution helps you to do this.
We supported Barbour, a British luxury & lifestyle clothing brand, to transform their processes & systems for managing product data. With greater integration, automation and removal of duplicate data entry, their product introduction takes less time and they have the platform to support their growth aspirations.
An excellent product experience will engage customers to the extent that they will be heavily influenced in their purchasing journey. At the heart of PXM is high-quality product information. We look at the relationship between PIM and the product experience, and how the former can enhance the latter.
Who do you need on your PIM project team? Who are the stakeholders and users involved. Getting the right people together is crucial to the success of your PIM implementation. We look at the key figures who need to be there from the start.
