Insight

Read about our experience and views on product data management in retail, manufacturing & distribution

3 advantages of PIM for brands on the digital shelf

The quality of your digital shelf defines not only the volume of your sales revenue, but also the value of your brand to consumers. read more about the advantages of using a PIM solution to optimise your digital shelf.

3 advantages of PIM and the digital shelf for manufacturers

Nowadays, the omnichannel customer journey needs to allow your customers to research and shop across a wide range of platforms, online, in-store, or, in the case of B2B, from a data pool like Icecat. With a PIM, it’s in your hands to make sure they experience a smooth, problem-free, and fruitful interaction with your brand.

PIM for marketplace compliance

If you want your product offer displayed on the big marketplaces with lots of reach, you needd to ensure it is compliant with the requirements of those marketplaces.

PIM for syndication to the digital shelf

When you syndicate your product information to your sales channels, you want it to be tailored and adapted to the precise attributes of each channel. A PIM solution helps you to do this.

Barbour Case Study

We supported Barbour, a British luxury & lifestyle clothing brand, to transform their processes & systems for managing product data. With greater integration, automation and removal of duplicate data entry, their product introduction takes less time and they have the platform to support their growth aspirations.

Product Experience Management

An excellent product experience will engage customers to the extent that they will be heavily influenced in their purchasing journey. At the heart of PXM is high-quality product information. We look at the relationship between PIM and the product experience, and how the former can enhance the latter.