Digital shelf optimisation assesses your digital shelf’s performance using three foundational metrics: product availability, volume of visits to your digital shelf (traffic), and how many of those visitors buy something (conversion rate). Digital shelf analysis and optimisation gathers the business intelligence you need to measure and evaluate the success of these three elements.
A PIM system is not a database. There are plenty of very good databases out there, but none are designed specifically to enhance management of product data. That’s why if you compare PIM with a regular database, the fundamental data question is “How should we manage our data explicitly in relation to a massively valuable asset – product data?” This article tells you why
Digital shelf strategy differs from basic eCommerce. Many companies are underperforming in their markets because although they possess lots of product-related data, theyare in siloed databases, unharnessed, overlooked and underused. This insight article presents ten best practices for your digital shelf strategy.
As a discipline, PIM consulting is a highly sought-after support system for the large number of businesses who seek guidance and expert advice before, during and after the complex project of implementing a new PIM. But this branch of consultancy adds further value with a number of services. This article looks at the likely developments in the field of PIM consulting.
Watch Webinar: Breaking silos to build better product experiences
For a long time, PIM projects were seen as purely technical. This meant that they were often delivered by technology teams with little or no experience of dealing with the complexities of business change management. This guide will show you the benefits a PIM consulting partner can bring to your business.
The digital shelf encompasses every single touchpoint, impression and brand message your business provides for the customer, it’s crucial to analyse just how effective it is in satisfying their needs. In this insight article, we look into a range of digital shelf software options on the market.
How Start with Data helped Ergonomic Solutions reach more channels &
customers through PIM
Where brands are involved, customers will buy the brands they trust most – those with credibility and a personalisable omnichannel strategy. That means you are a trusted source of product information. We explain how investing in PIM equips you with the tools to guarantee excellent-quality product information, with the “single source of truth” as its core.