about us


Product data is your company’s most valuable asset. Talk to us about how we can support you on your data driven journey.

Businesses we have worked with

Our Story


Start With Data was founded in 2014 by Ben Adams. The business started out as a product data technology consultancy specialising in PIM technology platform evaluation, selection and due diligence, working with a number of clients in the retail, distribution & FMCG sectors.


While collaborating with these companies we were asked to work on larger and broader strategic product data management initiatives, so we developed and refined our services to deliver professional product data management strategy, product data governance and technology.


In 2020, recognising the need to deliver product management technology as well as strategy consultancy, we expanded our technology implementation capability across a number of solution providers.


Start With Data now has a broad network of consultants across strategy, data governance and technology. We can support any organisation on their data driven journey from strategy through to implementation.

Our Management Team

Product Information Management experts

Ben Adams


Ben is the founder and CEO of Start With Data and a managing consultant specialising in Data Strategy and Technology. He has 15 years of experience consulting in the Retail, Distribution & FMCG sectors. In his spare time Ben plays the violin and loves to cook.

Product Information Management experts

Clare Adams


Clare is Chief Operating Officer at Start With Data. She oversees marketing, our culture and all things operational. Clare has 12 years General Management experience and she has just completed a degree in Human Nutrition. Clare practices yoga and meditation in her spare time.

Joanna Ceri Hall


Joanna is our Head of Talent Resourcing & People Operations. Joanna looks after our associate network, ensuring we always deliver high quality consultancy and implementation services to all our clients. In her spare time, Joanna is a member of the Wild Swimming Club, and is also studying for a Masters.

What it’s like working with us

Customer First

We put our clients at the heart of everything we do, ensuring we always create value for their own customers.


Transparency builds trust with our clients and anyone we interact with in their business.


We drive innovation through continuous improvement across our consulting disciplines.


We are flexible and adaptable with our clients and our engagements. 

Solution Oriented

We won’t present to clients a list of challenges without also presenting solution options.


We embrace and respect all people to be their whole selves.

Contact Us

General Enquiries


e:  ben@startwithdata.co.uk


t:  +44(0)7854 947694


a: Kemp House 152-160, City Road, London, England, EC1V 2NX

Work with us




Partner with us



Follow Us


Product Information Management experts based in London, UK