We are Start with Data

a leading product data management consultancy based in the UK. We are experts in product information management (PIM) and master data management (MDM), specialising in strategy and implementation consultancy.

Our Services


We help clients identify the value of better product data management processes, data governance and technology.

System Integration

We help clients implement technology, processes and data governance to realise supplier and customer value from product data management.

Latest Insight

Pain points for Fashion Retailers and gains from PIM

Consumers want a seamless, omnichannel shopping experience with rich visuals and in-depth product information. That can cause a lot of headaches for unprepared fashion retailers. So, where are the pain points and how can PIM remove the headaches?

Pain points for Manufacturers and gains from PIM

Manufacturers ahead of the curve are reimagining their business models to convert themselves into providers of value-added services. What are the major pain points for those manufacturers who aren’t ahead of the curve, and what are the solutions?

The 5 most common mistakes made in a PIM project

Not every PIM implementation project is a success – but there’s usually good reason(s) for these failures. We take a brief look at some of the pitfalls to avoid to maximise the chances of a fruitful and smooth transition to using a PIM system.

How to manage product taxonomies using PIM

An effective product taxonomy should work at various levels with diverse users. It facilitates and enhances data flows through the organisation and services internal users with varying objectives.


PXM is not a separate system from PIM. To take an analogy, if PXM is the theatrical experience, PIM is the theatre itself. PXM is how you decide to deliver the performance.