The Impact of PIM on Customer Experience in Retail
Retailers are living through interesting times right now. Not only are there lots of competitors fighting for the same attention, but customers are getting increasingly demanding regarding what they expect from a product page nowadays. They want relevant, accurate and up to date information –lots of it – presented in an attractive and compelling way. This article looks at the customer experience, the role PIM can play and why businesses need to think digitally to compete with online channels like Amazon, Shopify, or Google Shopping.