Businesses in eCommerce tend to use an ERP platform to manage their core operations. A wise choice because it’s a versatile piece of kit. However, there’s one area where ERP systems don’t function well – complex product information, with its increasingly extensive data alongside digital assets like videos, images, and all manner of multimedia content. As such, many businesses still spend enormous amounts of time wrangling Excel spreadsheets in their quest to manage product information across their websites, catalogues, marketplaces, apps, or however their products reach the market.
Below, we investigate how to integrate a PIM solution with legacy ERP systems, and why it’s a far smarter option than throwing out your legacy ERP because it can’t cope.