Enhanced product pages can significantly improve customer engagement and sales. This best practice guide has practical tips for an impactful product page. It’s concise, informative, and should be a game-changer for your product pages.
Clade Engineering System, a 38-year-old industrial company based in Leeds, England, specializes in manufacturing industrial-scale natural refrigerant heat pumps. Recently, Clade underwent a significant business transformation, shifting from refrigeration to the heating sector. This move, coupled with rapid growth, presented new challenges and opportunities in how they managed their expanding product range and customer base.
The ability to manage product information efficiently has become a central competitive factor for B2B and B2C businesses across various sectors. Product Information Management (PIM) has emerged as an indispensable tool, offering efficiency and quality when handling complex product data and digital assets like high-quality images, videos, audio and accompanying documentation.
When navigating the complexities of product information management, Akeneo’s PIM solution emerges as a key player, both for Product Information Management (PIM) and Product Experience Management (PXM). Our article addresses the most common questions asked about Akeneo and the capabilities of its PIM solution, contrasting them with its competitors, and highlighting its unique strengths.
Product Information Management (PIM) is a pivotal tool for marketing and sales. PIM systems provide an all-encompassing way of managing product data as well as driving demand, and streamlining online sales processes. Below are the multifaceted impact of PIM on online sales and marketing strategies.
As the scope and reach of digital commerce expands, the volume and complexity of product data is increasing, and Product Information Management (PIM) stands as a crucial component for businesses aiming to thrive in the e-commerce landscape. As data is rapidly growing, with IDC’s report predicting a leap to 175 Zettabytes by 2025, the importance of data quality in PIM is evident. It isn’t just about improving product data, but about ensuring that every piece of product information is accurate, consistent, complete, and timely.
The digital commerce ecosystem is constantly evolving, and the mushrooming influence of Artificial Intelligence (AI) and Machine Learning (ML) hasn’t ignored Product Information Management (PIM). In fact, it’s reshaping how businesses manage, organise, and use product data. AI is not only enhancing operational efficiency but also redefining the nature of competitive dynamics in the market.
Product Information Management (PIM) and Search Engine Optimisation (SEO) work hand-in-hand to form a powerful alliance when it comes to online retailing. A robust SEO strategy, powered by an effectively configured PIM, is a key factor in enhancing online visibility and driving traffic and sales to channels.
Product Information Management (PIM) has become a cornerstone in e-commerce operations, crucial for B2B and B2C alike. As e-commerce cements a prominent place in retailing, manufacturing brands and distribution, the global PIM market is projected to rise to $59.25 billion by 2027[1]. That puts the role of PIM centre stage when it comes to managing and streamlining product information to create high-quality customer experiences.