Insight

Learn how digital shelf analytics can help you compete in today’s omnichannel commerce environment. Discover the benefits of analytics, the drawbacks of not having them, and the essential features of a digital shelf analytics tool. Improve your product content, determine your share of search, optimise promotions, and more with the right analytics. Don’t fall behind your competitors – monitor your digital shelf and make data-driven decisions to improve your performance.

A PIM solution is a powerful tool, but when it comes to planning and implementing it, this platform isn’t a simple proposition. Without the people power and finances to fund developers and other personnel required, a ‘DIY’ approach can very easily fall into mission creep or constant delays. In this article, we compare in-house implementation against contracting consultancy services for this project.

Want to convince decision-makers to invest in a PIM platform? Our article reveals how to create a compelling business case that can sway even the toughest skeptics. Learn the secrets to persuading stakeholders and securing the funding your project needs in challenging times.

Excellent product information management provides customers with a seamless, omnichannel product experience across multiple sales channels. Increasingly, this applies to B2B commerce too, as users adopt the same practices and behaviour of their B2C counterparts. In this article, we’ll look at the core elements of B2B product information management and how a PIM enhances its execution.

Database normalisation is the business process of structuring a relational database in line with a series of ‘normal’ forms to minimise data redundancy and enhance overall data integrity. We look at the importance of normalisation and why product information management can only work optimally if your data is consistent, reliable, up-to-date, and transparently organised.

Just as you wouldn’t build a house by simply cementing together some bricks to build the walls, putting on a roof and then deciding how you want to divide up the useable space. the best PIM solution in the world won’t solve your problems without a fit-for-purpose product information management architecture to support your infrastructure. Below, we look at the key information you need to know about data architecture to make sure the foundations of your product information management are solid.

Digital transformation is the route to equipping a business with the tools needed for the fast-evolving world of digital commerce. But this challenge can be an overwhelmingly comprehensive prospect, which is why PIM consultancy service support is essential. We’ll look at the goals of digital transformation, the pitfalls to avoid, and exactly how a PIM consultancy adds value to your digital transformation journey.

Borderless digital commerce is embedded in our world and scaling a business can be relatively straightforward, with the right tools. However, with the complicating factors of language, currency and customer profile, it is also a challenge. Our article examines how a PIM system supports your growth strategy when scaling your business to new markets

Efficient and effective data management is an absolute must in the modern enterprise. This applies especially to product information management. In this insight article, we list the main data management tools and their features.