In an era where regulatory compliance is becoming more stringent and extensive, sustainability is becoming as significant as technology-driven customer convenience. That’s why the introduction of the Digital Product Passport (DPP) is about to revolutionise industries. By 2024-25, DPPs will be used in key markets, including textiles and batteries, marking a sea change in environmentally responsible business practices. This insights article examines how this emerging norm will impact manufacturers, distributors, and retailers. It looks at the pivotal role Product Information Management (PIM) software will play in this sustainability evolution.
What is a Digital Product Passport?
The European Health and Digital Executive Agency (HaDEA) calls it a tool to “…enable sharing of key product related information that are essential for products’ sustainability and circularity.” This extensive digital record will detail a product’s entire lifecycle, to promote transparency and informed consumerism.