Your product pages are your silent sales team. If they’re missing key details, slow to load, or poorly structured, you’re losing conversions. This guide shows how PIM can improve accuracy, SEO, and UX—ensuring customers find what they need, trust what they see, and click ‘buy’ with confidence.
Industrial manufacturers often struggle with complex product variants and scattered data. If your specs are stuck in PDFs or spreadsheets, a PIM alone won’t solve it. This article shares how to extract, structure, and enrich variant data—so you can launch faster, reduce errors, and support every channel with confidence.
Your product data shouldn’t live in one place. Syndication ensures it reaches the right customers across marketplaces, retailers, and social platforms—accurate, consistent, and ready to sell. This guide explains how to avoid messy, inconsistent listings and use syndication to expand reach, boost visibility, and build a stronger brand presence.
Your product might be engineered to perfection—but if buyers can’t find or understand it, it won’t sell. This article breaks down why enriched product content matters just as much as specs, and how manufacturers can bridge the gap using structured product data. Practical steps, real impact—worth a read.
Product data is the DNA of eCommerce—every spec, image, and price point that shapes a product’s digital identity. But managing it well? That’s the real challenge. Learn how centralising product data improves searchability, customer experience, and sales while reducing errors that cost you conversions and brand trust.
Elite Supplements, Australia’s fastest-growing sports and nutrition brand, struggled to manage product data across multiple Shopify stores. Start with Data implemented Sales Layer, streamlining enrichment,
Setting up a PIM is not a simple, one-size-fits-all process; it requires careful planning and customisation to fit your business’s specific needs. In this guide, we break down the main steps of a PIM implementation, from initial workshops with stakeholders to the final rollout. We explain how to plan effectively, migrate data without issues, train your team for success, and integrate your PIM with existing systems. Follow these phases to ensure your PIM launch goes smoothly and meets your business goals.
By enabling faster time-to-market, improving data quality, and supporting personalised marketing, PIM systems play a critical role in boosting eCommerce sales. Whether B2B, B2C, or D2C, companies leveraging PIM can deliver consistent customer experiences, increase satisfaction, and drive substantial sales growth in an increasingly complex digital landscape.
Stibo STEP is a leading Product Information Management (PIM) and Master Data Management (MDM) solution known for its robust features and scalability, especially suited for large enterprises with complex data needs. This article compares Stibo STEP with five notable alternatives. This guide helps you understand which PIM system best aligns with your business objectives and operational requirements.