Variohm Group partnered with Start with Data to select a PIM solution that improves product data management, reduces manual work, and ensures consistency. The chosen platform enhances governance, supports scalability, and prepares Variohm for better integration, efficiency, compliance, and growth across global markets.
ERP systems keep your business running, but are they holding your product data back? Learn how integrating a PIM with your legacy ERP enhances data accuracy, streamlines workflows, and optimises your tech stack—so your product data works for you, not against you, in today’s fast-paced eCommerce landscape.
Your tech stack is a tangled web, and outdated systems aren’t helping. A PIM system can bring order, but only if it integrates seamlessly. This article breaks down PIM integration—how it works, why it matters, and the best tools to keep your product data in sync across every channel.
Product information isn’t just about listing specs—it’s about selling. The right product data can make or break a sale, reduce returns, and strengthen brand credibility. This article explores how detailed, engaging, and consistent product information transforms browsers into buyers and ensures your eCommerce store stays competitive.
Shoppers don’t browse aimlessly, they search with intent. The right product data attributes help them find exactly what they need. But inconsistent attributes hurt discoverability and sales. This guide reveals how to structure and optimise attributes for better search results, improved filtering, and a frictionless shopping experience.
Managing product data across multiple systems is a nightmare without a solid strategy. PMDM centralises, cleans, and standardises your product information to prevent costly errors and inefficiencies. Learn why businesses rely on PMDM and how a PIM system helps keep product data accurate, consistent, and eCommerce-ready.
If your customers can’t find your products, they can’t buy them. That’s where taxonomy and attribution come in. Learn how structured categorisation, smart filtering, and AI-powered tagging improve product discoverability, streamline navigation, and boost conversions—helping you create an intuitive shopping experience that keeps customers coming back.
Product images, videos, and documents make or break online sales. But managing them all? Chaos—unless you have a DAM. Learn how Digital Asset Management systems keep assets organised, maintain brand consistency, and power omnichannel eCommerce with compelling, high-quality visuals that sell your products before a single word is read.
Relying on print as your source of truth? It might be slowing you down. This article shows how building suppliers can move to a digital-first approach to product content—while still supporting print. Practical steps to manage specs, images, and brochures from one source without duplicating effort or losing control.