When you syndicate your product information to marketplaces, you are joining forces with powerful partners who have an immense reach. They don’t let substandard information onto their platforms, because it’s their reputation at stake, not just yours. That’s why you need to use product feed compliance & optimisation tools to ensure you avoid costly and… Read More »PIM for marketplace compliance
Your digital shelf represents your brand and impacts directly on your volume of sales. Here are five of the most important areas for you to bear in mind as you craft a winning digital shelf. High-quality product data Data quality underpins a robust strategy for launching on the digital self. Your product data must meet… Read More »5 key areas on the digital shelf that brands and manufacturers need to optimise
If you want your digital shelf to gain a competitive edge, using a PIM to syndicate your product data is a no-brainer. As a brand or manufacturer, you need to guarantee that the ongoing feed of product information to all your distribution channels, sales portals, websites, and touchpoints is faultless. By integrating your syndication with… Read More »PIM for syndication to the digital shelf
PIM team roles and responsibilities Executing a PIM implementation project means making changes and amendments to your product data, processes, workflows, and systems. This will necessarily involve several different people. Their expert input, be it from an executive, user, or technology perspective, is essential to the success of such a project. These stakeholders must be… Read More »Product information management roles and responsibilities
Retailers, distributors, brands and manufacturers are adapting their business models and infrastructures to respond to an accelerated demand for e-commerce-powered purchasing. As more and more of these companies search for information about PIM and PIM solutions, we’ve looked at 5 of the most frequent questions asked, about a PIM implementation to give them a commercial… Read More »PIM implementation: top 5 Frequently Asked Questions
Over the last two years (since the start of the pandemic), 77% of respondents to a recent survey noted that their digital experience with favoured brands has changed, while 43% are shopping online more compared with early 2019. Such statistics highlight the increasing importance of pursuing a strong product experience management strategy as digital transformation… Read More »Product Experience Management
Key takeaways During our recent webinar series on product data supplier onboarding, our CEO Ben Adams spent some time chewing the fat with Justin Thomas, Sales Director at Winshuttle. Justin gave us an overview of how a PIM solution like Winshuttle Enterworks can address the complexities and challenges of effective product data onboarding from a… Read More »Supplier Onboarding & The Solution Vendor’s Perspective
Large numbers of companies encompassing multiple industries are now recognising how important product data is as an asset at strategic level. Clearly no longer driven by IT alone, the impetus behind a master data management project brings CDOs, CMOs, and other Digital Marketing roles into play. Nevertheless, many initiatives for MDM end up failing to… Read More »Why MDM projects fail – Data Management problems and solutions
Quality: why data cleansing matters In large product-centric companies, B2B and B2C alike, the issue of data cleansing needs to be closely linked to product data quality. Therefore, it is crucial to co-opt stakeholders onto a cleansing process early on. In fact, many organisations appoint a single individual to advocate for data quality and liaise… Read More »Who should be involved when defining product data cleansing rules?
The term ‘Golden Record’ refers to the most accurate, complete, and comprehensive representation of any master data domain and indicates that any data labelled as such can be safely used for any application across the enterprise. ‘The best version of the truth’ and ‘The single source of truth’ are two other common terms for this… Read More »Golden Record Management
At Start with Data, we specialize in providing comprehensive support for organizations implementing PIM (Product Information Management) and Product MDM (Master Data Management) projects. While our clients and potential clients may already have a good understanding of data types and information, it’s important to revisit the specific differences between data and metadata in the context… Read More »The difference between data and metadata in PIM
If there is a key element of a PIM or MDM implementation project, it is data quality. Without a de facto high-level quality threshold, the project will be plagued with the problems that dirty data compounds. The preventative measures at the discovery phase of the project include a data profiling phase which identifies a range… Read More »Data cleaning techniques for product data
A PIM platform has the potential to add enormous value to a company’s bottom line. The very first step is choosing the best PIM solution for the precise needs of that company. Manufacturers, distributors, and retailers of all kinds can benefit from better quality product information delivered to all sales channels and can easily scale… Read More »PIM vs PIM – a solution comparison
Start with Data and Winshuttle To equip you with more information about our PIM and MDM vendor partners, we set them some homework! 5 questions on their perspective of the product data management market, what their solution offers, and the kinds of customers they work with. Below, our vendor partner Winshuttle provide the answers about… Read More »PIM vendor series: Winshuttle
What is PIM in eCommerce? PIM in eCommerce is designed to make your day-to-day operations as easy, streamlined, and rapid as possible. Choosing the right PIM solution will reduce the time, expense, difficulty, and setbacks often associated with keeping an e-commerce business at the competitive coalface. What does PIM stand for in ecommerce? PIM in… Read More »PIM in eCommerce
Session 2: Mastery & Enrichment Consumer retailers and industrial distributors alike can add to the volume of product data, and enhance its value for the best possible customer experience, trustworthy business analytics, and insight. Webinar Series:How to create value for your business and customers through product data management Session 2: Mastery & Enrichment Wednesday 10th… Read More »Webinar Series: How to create value for your business and customers through product data management – Part 2
Clearly, a data migration tool must possess features like flexibility, scalability and ease of use for those stakeholders with minimal technical expertise. Additionally, to add agility to the endeavour, it requires an intuitive user interface and as wide a range of functionalities as necessary. No single off-the-shelf tool exists to fit all data migration projects.… Read More »Data migration tools
Data migration testing needs to be addressed in the preparatory phase, before moving to the data migration project. Ensuring verification and validation of the product data to be migrated significantly reduces the inherent risk involved. Pre-migration Certain data migration testing steps should be taken before entering the main project phases: Data cleansing In the data… Read More »Product Data Migration: Testing
What PIM brings to marketing teams Manufacturers, distributors, and retailers need PIM more than they ever have. The widespread shift to eCommerce models in both B2C and B2B has generated a broad variety of different sales channels, platforms, which has created a need for a scalable way to ensure customers get complete, correct, up to… Read More »PIM for marketing
No two data migration projects are the same, so the methodology used will vary from case to case. However, for Start with Data, the basis of any successful transformation project lies in the application of our four-step model. At Start with Data, we appoint, at minimum, two key migration figures: The Data Lead (Managing or… Read More »Product data migration – the process