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The price of poor-quality product information

It stands to reason that if the product information you provide is poor quality, your business will inevitably pay a price, and not just in financial terms. We look at the consequences of using poor-quality product data, ranging from inconvenient to lethal.

The role of the data management consultant

A common problem with product data is that it often flows around the organisation in apparently random, incomplete, incorrect, outdated, or duplicated forms. A fast-moving business tends to have neither the time nor the capability to seriously address these issues. That is when a data management consultant can provide invaluable expertise in addressing the above problems

3 advantages of PIM for brands on the digital shelf

The quality of your digital shelf defines not only the volume of your sales revenue, but also the value of your brand to consumers. read more about the advantages of using a PIM solution to optimise your digital shelf.

3 advantages of PIM and the digital shelf for manufacturers

Nowadays, the omnichannel customer journey needs to allow your customers to research and shop across a wide range of platforms, online, in-store, or, in the case of B2B, from a data pool like Icecat. With a PIM, it’s in your hands to make sure they experience a smooth, problem-free, and fruitful interaction with your brand.

PIM for marketplace compliance

If you want your product offer displayed on the big marketplaces with lots of reach, you needd to ensure it is compliant with the requirements of those marketplaces.

PIM for syndication to the digital shelf

When you syndicate your product information to your sales channels, you want it to be tailored and adapted to the precise attributes of each channel. A PIM solution helps you to do this.

Barbour Case Study

We supported Barbour, a British luxury & lifestyle clothing brand, to transform their processes & systems for managing product data. With greater integration, automation and removal of duplicate data entry, their product introduction takes less time and they have the platform to support their growth aspirations.