Product information isn’t just about listing specs—it’s about selling. The right product data can make or break a sale, reduce returns, and strengthen brand credibility. This article explores how detailed, engaging, and consistent product information transforms browsers into buyers and ensures your eCommerce store stays competitive.
Shoppers don’t browse aimlessly, they search with intent. The right product data attributes help them find exactly what they need. But inconsistent attributes hurt discoverability and sales. This guide reveals how to structure and optimise attributes for better search results, improved filtering, and a frictionless shopping experience.
Managing product data across multiple systems is a nightmare without a solid strategy. PMDM centralises, cleans, and standardises your product information to prevent costly errors and inefficiencies. Learn why businesses rely on PMDM and how a PIM system helps keep product data accurate, consistent, and eCommerce-ready.
If your customers can’t find your products, they can’t buy them. That’s where taxonomy and attribution come in. Learn how structured categorisation, smart filtering, and AI-powered tagging improve product discoverability, streamline navigation, and boost conversions—helping you create an intuitive shopping experience that keeps customers coming back.
Product images, videos, and documents make or break online sales. But managing them all? Chaos—unless you have a DAM. Learn how Digital Asset Management systems keep assets organised, maintain brand consistency, and power omnichannel eCommerce with compelling, high-quality visuals that sell your products before a single word is read.
Relying on print as your source of truth? It might be slowing you down. This article shows how building suppliers can move to a digital-first approach to product content—while still supporting print. Practical steps to manage specs, images, and brochures from one source without duplicating effort or losing control.
Using ERP to manage product content? That’s likely what’s slowing your launches. This article explains why legacy systems like NetSuite and Linnworks aren’t built for scalable product launches—and how industrial manufacturers are using PIM to centralise product data, cut delays, and launch faster across every channel.
Missing specs, poor images, and patchy product info can cost you the sale. This article breaks down what a great construction materials product page needs—and why it all starts with clean, structured data. Practical steps for suppliers who want to improve customer experience before investing in new platforms.
Integrating a PIM system effectively ensures accurate, consistent product data across platforms. Whether through API-based integration for real-time updates, iPaaS solutions for automated workflows, or file-based batch processing for legacy systems, choosing the right method is key. Learn how to streamline PIM integration and enhance your eCommerce operations with expert support.