Product Information Management (PIM) and Search Engine Optimisation (SEO) work hand-in-hand to form a powerful alliance when it comes to online retailing. A robust SEO strategy, powered by an effectively configured PIM, is a key factor in enhancing online visibility and driving traffic and sales to channels.
Product Information Management (PIM) has become a cornerstone in e-commerce operations, crucial for B2B and B2C alike. As e-commerce cements a prominent place in retailing, manufacturing brands and distribution, the global PIM market is projected to rise to $59.25 billion by 2027[1]. That puts the role of PIM centre stage when it comes to managing and streamlining product information to create high-quality customer experiences.
Product Information Management (PIM) software is now a central tenet of any business’s strategy for managing, enriching, and distributing product data. Understanding what PIM is, and selecting the right system, are critical knowledge bases to enhance your business’s performance in omnichannel marketplaces.
Product Information Management (PIM) is an essential tool in modern eCommerce and digital marketing, as it provides a unified platform for managing, enriching, and distributing high-quality product information to target customers. The technology which underpins this business discipline streamlines the creation and delivery of engaging product experiences across various sales and eCommerce channels.