Skip to content

What is the Role of PIM in E-commerce?

Product Information Management (PIM) has become a cornerstone in e-commerce operations, crucial for B2B and B2C alike. As e-commerce cements a prominent place in retailing, manufacturing brands and distribution, the global PIM market is projected to rise to $59.25 billion by 2027[1]. That puts the role of PIM centre stage when it comes to managing and streamlining product information to create high-quality customer experiences.

Free PIM Market Guide

Free guide on selecting the right PIM software
Free resource

1. Centralising and Streamlining Product Data

PIM’s core functionality is to centralise product data, which then serves as a single source of truth for all product information, documentation, and digital assets. This consolidation is vital because e-commerce businesses can no longer afford the time and expense of constant struggles with disparate data sources, manual data entry, or inconsistent product information across different channels. The centralisation reduces the risk of data errors and inconsistencies and offers more of a guarantee of only using high-quality product information.

2. Enhancing Customer Experience and Efficiency

The role of a PIM system is essential in building a robust and compelling online purchasing experience. It ensures customers have 24/7 access to consistent and complete product information, with enhanced searchability and minimal chance of order errors. Consistency is the key to providing a convenient and, above all, seamless omnichannel experience, which is becoming a baseline customer expectation in the diverse e-commerce landscape now and into the future.

What’s more, automated tasks like data entry, product information updates, and data syndication allow PIMs to reduce manual workloads to a minimum when managing product information. Businesses free up more time to focus on creative and strategic areas of product marketing and sales.

3. Scaling and Expansion

Good businesses grow, so the scalability offered by PIM systems becomes an enabler of opportunities. The system can support e-commerce expansion into new markets and sales channels by efficiently managing large and complex product catalogues and digital assets. This scalability is not just about managing greater volumes of data, but also maintaining quality and accuracy standards of product information across all manner of channels, languages, and culturally specific markets.


In a nutshell, PIM isn’t simply a tool for organising product data – it’s a strategic investment in e-commerce success. As a key asset, it addresses the major challenges in data management, massively enhances customer experiences, and supports scalable e-commerce growth. The digital marketplace is evolving rapidly, and the role of PIM will only expand to become a fundamental basis for achieving efficiency, consistency, effective product information, customer satisfaction, and revenue generation.

[1] AlliedMarketResearch

Get started on your PIM journey

Get in touch for a free consultation