AI shopping tools don’t “browse” your site, they dissect it. Learn how AI actually reads your product pages, which signals it trusts, and how product information management (PIM) and high-quality product data help your catalogue stay visible in an AI-first search world
Are your category filters returning “0 results” and confusing shoppers? The problem isn’t your front-end; it’s your product data, taxonomy and PIM. Learn why filters fail, how poor attributes kill search and discovery, and what a modern PIM and better data governance can do to turn it around.
AI is only as good as the product data behind it. This guide explains how to prepare product data for AI by cleaning, structuring, enriching and governing it before it reaches your PIM or eCommerce platform.
Distributors struggle with supplier data in PDFs, spreadsheets and portals. Learn how SKULaunch and PIM centralise, enrich and validate product information. Cut onboarding time, reduce errors and publish consistent product data across every channel. Faster, cleaner and scalable — transform chaos into competitive advantage.
AI models rely on enriched attributes. Without clean, complete product data, outputs are inaccurate and misleading. Learn how input quality impacts AI-driven product content for B2B.
Struggling with BMF product data? SKULaunch transforms messy spreadsheets and PDFs into clean, merchant-ready files. Faster onboarding, cleaner data, and Industry Data Pool readiness – without the admin burden.
For many manufacturers and distributors, product data is both a lifeline and a constant frustration. It underpins everything from sales to compliance, yet too often it is trapped in outdated systems, scattered spreadsheets, and manual processes that slow teams down. One of the clearest examples of this problem is the humble product data sheet. On… Read More »Why Product Data Sheets Are Costing Manufacturers More Than They Think
Choosing the right Product Information Management (PIM) software is crucial for businesses aiming to streamline product data management, enhance customer experience, and achieve efficient multichannel expansion. Our comprehensive guide provides an in-depth analysis of the key considerations and best practices for selecting the most suitable PIM software for your business needs. Understanding the importance of… Read More »How to Choose the Right PIM Software for Your Business
The Rise of cross-border eCommerce Cross-border eCommerce, the practice of selling products to consumers overseas through online platforms, has been growing exponentially in recent years. Before long, it is highly likely to account for a large percentage of global tangible product shipments. Major players like Amazon, Alibaba, and eBay are driving this growth. The appeal… Read More »What is Cross-Border eCommerce and what is PIM’s Role in It?
Like other business activities, the enterprise management landscape is changing rapidly. That’s why it’s crucially important to understand the synergy between Product Information Management (PIM) and Enterprise Resource Planning (ERP) systems. They serve different purposes, but PIM and ERP working together are essential for enhancing overall data quality, improving operational efficiency, and boosting sales. Distinct… Read More »What is the Connection Between PIM and ERP Systems?
Personalisation is emerging as a pivotal element in defining the customer experience and generating enduring brand loyalty in eCommerce . The surge in digital shopping has emphasised the need for eCommerce platforms to deliver more than just products; they need to be adding value by offering personalised experiences which resonate with individual consumer preferences. A… Read More »What is the role of PIM in eCommerce personalisation?
Introduction to PIM and sustainability Sustainability in eCommerce is becoming a determining factor for consumer loyalty and brand distinction. Central to this shift is the role of Product Information Management (PIM), which serves as the essential platform to manage and distribute product information on sustainability credentials. The impact of PIM on consumer transparency PIM tools… Read More »What is the Role of PIM in Sustainable eCommerce?
In the evolving landscape of eCommerce, understanding the role of Product Information Management (PIM) in B2B (Business-to-Business) and B2C (Business-to-Consumer) contexts is crucial. While the fundamental differences between B2B and B2C commerce remain, the lines are increasingly blurred, demanding a nuanced approach to product information management. Key Differences in PIM Needs B2B and B2C models… Read More »What is PIM’s Role in B2B vs. B2C Contexts?
In the realm of Product Information Management (PIM), data quality (DQ) is of fundamental importance, as it ultimately determines the efficacy of data-driven decision-making and the standard of the digital customer experience provided. Data quality in PIM measures how well a dataset serves user needs, especially in relation to its accuracy, completeness, consistency, validity, uniqueness,… Read More »What is Data Quality in PIM and Why Does It Matter?
Cloud-based Product Information Management (PIM) systems are becoming the norm as powerful tools for businesses to centralise and streamline product information management. They are hosted off-site by third-party providers and offer a single source of truth for product data, accessible from anywhere at any time with a secure internet connection. The principle benefits of cloud-based… Read More »What is Cloud-Based PIM and Its Advantages?
Whether it’s eCommerce or physical, B2B, B2B or D2C, and in whatever sector, managing business processes and information efficiently is a key factor for your bottom line. That’s why we are exploring the importance of Enterprise Resource Planning (ERP) systems in this article. We cover two main areas: the potential issues and challenges with legacy… Read More »What is ERP? Meaning, examples and how a PIM can complement your legacy tech stack
Operating across the dynamic and constantly-changing eCommerce landscape, there are a lot of plates to keep spinning at the same time. What you don’t need is any glitches which cause them to keep falling to the ground. Technology helps, of course, but a major challenge is getting all your disparate sys and staying on the… Read More »What is PIM integration? Meaning, examples and common tools to use
For the modern eCommerce customer, comprehensive and accurate product information is a baseline expectation, not a pleasant surprise bonus. That’s why businesses of all types and sizes have the commercial obligation to make sure they deliver in this area. That’s why we’re covering the essence of product information in this article. It will provide you… Read More »What is product information? Meaning, examples, and, how it can benefit your eCommerce
eCommerce is a fierce and dog-eat-dog world, and the way you manage and present your product information is what can make or break your business. The foundations upon which a lot of that information rests are product data attributes. They are an essential element in helping customers find exactly what they need, make well-informed decisions… Read More »What are product data attributes? Meaning, examples and why they are important for product discovery
The vast majority of businesses are data-driven (or fast becoming so) and they all know how efficient data management is the foundation for staying competitive. A relatively recent addition to the data management world is Product Master Data Management (PMDM). It ensures that all product-related information is accurate, consistent, and easily accessible across various channels.… Read More »What is PMDM? Meaning, and is it the same as a PIM?