Cloud-based Product Information Management (PIM) systems are becoming the norm as powerful tools for businesses to centralise and streamline product information management. They are hosted off-site by third-party providers and offer a single source of truth for product data, accessible from anywhere at any time with a secure internet connection. The principle benefits of cloud-based… Read More »What is Cloud-Based PIM and Its Advantages?
Whether it’s eCommerce or physical, B2B, B2B or D2C, and in whatever sector, managing business processes and information efficiently is a key factor for your bottom line. That’s why we are exploring the importance of Enterprise Resource Planning (ERP) systems in this article. We cover two main areas: the potential issues and challenges with legacy… Read More »What is ERP? Meaning, examples and how a PIM can complement your legacy tech stack
Operating across the dynamic and constantly-changing eCommerce landscape, there are a lot of plates to keep spinning at the same time. What you don’t need is any glitches which cause them to keep falling to the ground. Technology helps, of course, but a major challenge is getting all your disparate sys and staying on the… Read More »What is PIM integration? Meaning, examples and common tools to use
For the modern eCommerce customer, comprehensive and accurate product information is a baseline expectation, not a pleasant surprise bonus. That’s why businesses of all types and sizes have the commercial obligation to make sure they deliver in this area. That’s why we’re covering the essence of product information in this article. It will provide you… Read More »What is product information? Meaning, examples, and, how it can benefit your eCommerce
eCommerce is a fierce and dog-eat-dog world, and the way you manage and present your product information is what can make or break your business. The foundations upon which a lot of that information rests are product data attributes. They are an essential element in helping customers find exactly what they need, make well-informed decisions… Read More »What are product data attributes? Meaning, examples and why they are important for product discovery
The vast majority of businesses are data-driven (or fast becoming so) and they all know how efficient data management is the foundation for staying competitive. A relatively recent addition to the data management world is Product Master Data Management (PMDM). It ensures that all product-related information is accurate, consistent, and easily accessible across various channels.… Read More »What is PMDM? Meaning, and is it the same as a PIM?
When shopping online, we are all modern, savvy and street-smart consumers nowadays. We expect not only a product description, but an assortment of visual material to accompany it. That’s why efficiently managing your digital assets (images, videos, documentation, etc) is a differentiating factor for your eCommerce success. Our article explores Digital Asset Management (DAM), its… Read More »What is DAM? Meaning, examples and how it enhances the product experience (PX)
I’m sure you’ve wondered why some websites are easier for you to navigate and apparently more search engine-friendly than others. The underlying secret lies in the quality of their taxonomy. In this article, we investigate what taxonomy is, examine different types of taxonomies, and give you an overview of how a well-structured taxonomy can significantly… Read More »What is taxonomy? Meaning, examples and how it affects your site searchability
In eCommerce, it’s hard to stand out, but you need to if you’re to thrive. In this respect, it’s syndication which offers a strategic advantage by enabling brands to distribute content and product information across various platforms, amplifying their visibility and reach. In this article, we’ll take a good look at syndication, list its benefits,… Read More »What is Syndication? Meaning, examples and how to amplify your brand visibility
Businesses of all types and sizes know how important effective management of product data is for sustainable success (or, at least, those businesses in the know!) When it comes to product data, whether you’re a retailer, distributor, or manufacturer, understanding that data and centralising its management can enhance customer experience, streamline operations, and increase sales.… Read More »What is product data? Meaning, examples and how to centralise it
In today’s digital marketplace, change happens at a dizzying pace so managing your product information effectively is crucial if you’re to attract and keep the attention of your eCommerce customers. Our article dives into Product Information Management (PIM) as a business phenomenon– what it is, its benefits, key features, and how its capabilities can increase… Read More »What is PIM? Meaning, examples and how it boosts eCommerce sales
As competition in the digital arena gets stiffer, businesses are continually looking for tools to hone their efficiency and profitability. Product Information Management (PIM) systems are recognised by forward-thinking companies as pivotal in this quest. A wisely chosen PIM can significantly impact the ROI, evidenced by a projected compound annual growth rate (CAGR) of 25.1%… Read More »What is the Return on Investment (ROI) of PIM systems?
In the realm of eCommerce, the management of product data is a cornerstone for success. Traditionally, Excel spreadsheets have been the go-to tool for this task, known for their simplicity and widespread use. However, as the digital landscape evolves, we know very well the limitations of Excel in handling eCommerce data, not least because of… Read More »From Excel to PIM: Transitioning to Akeneo
This article answers the most pressing questions about how Akeneo and its PIM solution support the drive for excellence in customer experience, business efficiency and revenue growth. It outlines Akeneo’s credientials as robust eCommerce platform which equips you not only for competing effectively, but also scaling your operations as you grow into new markets. What… Read More »Akeneo for E-commerce: Your Questions Answered
Product Information Management (PIM) is a pivotal tool for marketing and sales. PIM systems provide an all-encompassing way of managing product data as well as driving demand, and streamlining online sales processes. Below are the multifaceted impact of PIM on online sales and marketing strategies. Marketing and sales strategies PIM plays a central role in… Read More »What is the Impact of PIM on Online Sales and Marketing?
The Foundation of Effective Product Information Management As the scope and reach of digital commerce expands, the volume and complexity of product data is increasing, and Product Information Management (PIM) stands as a crucial component for businesses aiming to thrive in the e-commerce landscape. As data is rapidly growing, with IDC’s report predicting a leap… Read More »What is the Importance of Data Quality in PIM?
The digital commerce ecosystem is constantly evolving, and the mushrooming influence of Artificial Intelligence (AI) and Machine Learning (ML) hasn’t ignored Product Information Management (PIM). In fact, it’s reshaping how businesses manage, organise, and use product data. AI is not only enhancing operational efficiency but also redefining the nature of competitive dynamics in the market.… Read More »What is the Role of AI in PIM?
Introduction to PIM Product Information Management (PIM) software is now a central tenet of any business’s strategy for managing, enriching, and distributing product data. Understanding what PIM is, and selecting the right system, are critical knowledge bases to enhance your business’s performance in omnichannel marketplaces. The key considerations in selecting the right PIM for your… Read More »What is PIM Software and How to Choose the Right One?
Product Information Management (PIM) and Search Engine Optimisation (SEO) work hand-in-hand to form a powerful alliance when it comes to online retailing. A robust SEO strategy, powered by an effectively configured PIM, is a key factor in enhancing online visibility and driving traffic and sales to channels. The role of PIM in enhancing SEO PIM… Read More »What is the Relationship Between PIM and SEO?
Product Information Management (PIM) has become a cornerstone in e-commerce operations, crucial for B2B and B2C alike. As e-commerce cements a prominent place in retailing, manufacturing brands and distribution, the global PIM market is projected to rise to $59.25 billion by 2027[1]. That puts the role of PIM center stage when it comes to managing… Read More »What is the Role of PIM in E-commerce?