GSF Car Parts Case Study
GSF Car Parts partnered with Start with Data to run a vendor-agnostic PIM selection, ultimately choosing Akeneo. This implementation streamlines product data for millions of SKUs, ensuring accuracy, efficiency, and a seamless customer experience across eCommerce, branch ordering, and in-store systems.
Challenges
GSF Car Parts is a leading automotive parts supplier with over 190 stores across the UK and Ireland, serving thousands of retail customers, independent garages, and national chains. As their business expanded, so did the complexity of managing product information across a vast and growing catalog covering all vehicle makes and models, as well as tools, garage equipment, and lifestyle products. With their product range scaling towards millions of SKUs, maintaining data accuracy, consistent categorisation, and up-to-date product details across multiple sales channels became increasingly difficult.
Legacy systems and manual processes struggled to keep up, leading to inefficiencies in onboarding new products, inconsistencies in product data, and challenges in ensuring accurate information across their eCommerce platform, branch ordering application, and in-store systems. Without a centralised system, managing high volumes of attributes, images, and technical specifications became a bottleneck, impacting both operational efficiency and the customer experience.
To support future growth, GSF needed a scalable, efficient approach to product data management that could handle high volumes of complex product information, streamline operations, and ensure a seamless experience for customers across all touchpoints.
Solution
To solve their product data challenges, GSF Car Parts partnered with Start with Data to run a structured PIM selection process. With millions of SKUs and multiple sales channels, finding the right PIM was critical to centralising, enriching, and distributing product data efficiently. After a thorough evaluation through Start with Data’s PIM Selection RFP Service, GSF selected Akeneo as the best fit for their needs.
Now, Start with Data is leading the implementation of Akeneo, integrating it with GSF’s ERP, eCommerce, and other business systems. This integration will ensure seamless data flow, enabling GSF to manage its vast product catalog more efficiently, improve data accuracy, and enhance the customer experience across all sales channels.
Results
Scalability
Efficiently manage millions of SKUs without overwhelming systems.
Data Quality
Ensure accurate, complete, and standardised product information.
Speed and Efficiency
Automate workflows to reduce costs and manual effort.
Customer Experience
Provide consistent product data across all sales channels.
