Elite Supps Case Study
Elite Supplements, Australia’s fastest-growing sports and nutrition brand, struggled to manage product data across multiple Shopify stores. Start with Data implemented Sales Layer, streamlining enrichment, ensuring accuracy, and reducing manual effort. The result? Faster product launches, improved consistency, and a scalable solution to support their rapid growth.
Managing product data across multiple Shopify stores was a growing challenge. Start with Data helped us cut through the complexity, implement the right PIM, and integrate it seamlessly. Their ongoing support ensures our product data stays accurate, scalable, and ready for growth
Johan Nyberg, Chief Digital & eCommerce Officer
Challenges
Elite Supplements, Australia’s fastest-growing sports and nutrition brand, faced challenges managing product data across multiple websites while keeping pace with their rapid expansion. With a vast and evolving product range, including complex bundles, new product launches, and category-specific attributes, they needed a more efficient way to handle product enrichment, maintain data accuracy, and speed up time to market.
Managing high volumes of SKUs manually was becoming increasingly time-consuming, leading to inconsistencies across their eCommerce channels. To continue delivering the best experience for their customers both online and in-store, they required a centralised system to improve product data management and support future growth.
Solution
The process began with PIM selection, identifying the right solution to support an expanding product range and multi-site eCommerce operations. This was followed by PIM implementation, deploying Sales Layer to centralise product data, improve accuracy, and simplify enrichment processes.
System integration ensured Sales Layer connected with their multiple Shopify stores, maintaining consistency across all sales channels. Data sourcing and enrichment focused on capturing and structuring back-of-pack information for ingestion into the PIM, enhancing product listings.
Ongoing platform support and enhancements ensure Sales Layer continues to meet evolving business needs through continuous improvements and issue resolution.
Results
- Faster time to market: Reduced manual effort and improved efficiency in launching new products and bundles.
- Improved data accuracy: Centralised product information eliminated inconsistencies across multiple websites and Shopify stores
- Enhanced product content: Structured and enriched back-of-pack data for better customer experience and informed purchasing decisions
- Ongoing platform support: Continuous improvements and enhancements to Sales Layer to meet evolving business needs
