The Evolution and Importance of PIM
The concept of PIM took root in the early 1990s, evolving from the traditional use of printed catalogues to sophisticated digital systems in response to the burgeoning eCommerce sector. The need for a centralised data management system became evident as businesses transitioned from ERP systems to specialised PIM solutions, better suited for the complexities of modern digital commerce.
ERP vs. PIM: Distinguishing the Functions
PIM systems differ from ERP (Enterprise Resource Planning) systems, which handle internal business processes. PIM focuses on external product communication, managing a wide array of data, from basic descriptions to intricate specifications, and digital assets. PIM enriches, standardises, and syndicates product information across numerous sales and marketing channels.