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What is Unstructured Data?

Electronic information which lacks a predefined data model or organisation, making it more challenging to analyse and process using traditional methods. It includes data which does not conform to a fixed schema, such as text documents, images, videos, emails, customer reviews, and social media posts. Unstructured data is typically human-generated and can contain varying formats, languages, and contexts. Analysing unstructured data requires advanced techniques such as natural language processing and machine learning to extract insights and patterns. Despite its complexity, unstructured data provides many valuable insights and is increasingly important for decision-making and innovation in product-focused businesses.

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