What is Digital Shelf?
In eCommerce, the digital shelf refers to the virtual space where products are displayed and promoted on various online platforms, such as e-commerce websites, marketplaces, and social media channels. It covers every single touchpoint where consumers interact with and evaluate products digitally. The ‘shelf’ concept mirrors the arrangement of goods in a physical store but extends to how products are presented, discovered, compared, and experienced online. Effective digital shelf management should include optimising product descriptions, digital assets, displaying reviews, and providing transparent pricing so as to enhance visibility, engagement, and sales in a crowded digital marketplace.