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What is Digital Asset Management (DAM)?

A business system which stores, organises, and retrieves rich media and manages digital rights and permissions. DAM systems centralise management of files such as photos, videos, audio files, and other multimedia content. The system makes it easier to search, access, and efficiently distribute digital assets within an organisation. Merchants use DAM to enhance their product information as well as fostering productivity and communication across different departments. It enables all stakeholders to have controlled and consistent access to digital resources and also includes tools for metadata tagging, cataloguing, and maintaining version control of digital assets.

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