What is an API connector?

Application Programming Interface is a set of rules and protocols for building and interacting with software applications, enabling different software systems to communicate with each other. An API connector is a software tool which smooths the exchange of data between a PIM system and other applications, as it enables automated transfer of product information and guarantees data consistency and accuracy across platforms. API connectors support seamless integration by translating and adapting data formats and protocols between disparate systems, simplifying the process of synchronising, and updating product data across various sales, marketing, and distribution channels.