If you’re like most industrial manufacturers, your ERP is the nerve center of your business. It tracks inventory, manages finance, handles procurement—and you probably store product specs in there too.
But if you’re using your ERP to manage product content? You’re likely hitting a wall.
Because while your ERP might know what you sell, it doesn’t know how to sell it.
And that gap is costing you speed, accuracy, and ultimately—sales.
ERPs like NetSuite, Linnworks, SAP, or Sage were designed for operations. They handle:
What they don’t handle well?
So when marketing or sales needs launch-ready product content, they’re forced to extract partial info from the ERP, copy-paste it into spreadsheets, clean it manually, and reformat it for every single channel.
That’s a recipe for inconsistency, burnout, and errors.
When ERPs are stretched to manage product data, here’s what happens:
This isn’t just an internal pain point—it shows up on the outside too:
A Product Information Management system picks up where your ERP leaves off.
It’s built to:
It becomes the single source of truth for product content—while your ERP remains the source of truth for inventory and transactions.
Together, they work better. But they’re not interchangeable.
Let’s say you’re launching a new line of panel-mount sensors.
Your ERP holds:
But to go to market, you also need:
Your ERP keeps your operations running.
But if you’re relying on it for product content, you’re leaving revenue on the table.
PIM isn’t a replacement for ERP. It’s the missing link that turns scattered product data into structured, enriched content that sells—across every channel.
Ready to reduce duplication, launch faster, and get your content working for you?
Let’s talk about how to layer PIM into your existing ERP stack the smart way.