If you’re in the building supplies business, you already know how complex the supply chain can get. Products move from manufacturers to distributors, sometimes through multiple layers, before they ever reach the site. Along the way, everyone relies on product data—measurements, load ratings, certifications, specs.
But what happens when that data is wrong, missing, or buried in a PDF?
You lose time. You lose trust. And you lose money.
Here’s a real-world example.
A customer needs a specific type of fire-rated plasterboard. They search online and find two suppliers. One has the product with full specs, downloadable certificates, and clear installation instructions. The other just shows a product name and a part number.
Guess who gets the order?
Bad product data doesn’t just make your site look sloppy. It actively pushes customers away. And for your internal teams, it causes delays, errors, and double work.
In this industry, poor product information can creep in from multiple places:
Time
Your staff spend hours re-keying the same product details from suppliers. Or chasing missing certifications before quoting a job. That’s time they could spend launching new lines or improving customer service.
Trust
Customers need to know the products they buy meet spec. If your site has conflicting info—or missing safety data—they’ll second-guess you, or just walk away.
Turnover
It’s not just online orders that suffer. Your salespeople can’t sell what they can’t confidently explain. In branch, even experienced staff will hesitate if they’re unsure about load ratings or material specs
A Product Information Management (PIM) system helps you fix this at the source. It gives you a central place to manage all your product data, enrich it, and syndicate it wherever you need—your website, catalogues, trade portals, or sales tools.
With PIM in place, you can:
If your business is growing—or if product complexity is increasing—it’s time to stop patching up bad data and invest in managing it properly.
Start with these three questions:
Tired of chasing specs and fixing product mistakes?
We help building materials suppliers clean up their data and build a foundation for growth.