Variohm Group Case Study
Variohm Group partnered with Start with Data to select a PIM solution that improves product data management, reduces manual work, and ensures consistency. The chosen platform enhances governance, supports scalability, and prepares Variohm for better integration, efficiency, compliance, and growth across global markets.
We recognised the need to digitally transform our business, but product data was the blocker. That’s why we partnered with Start with Data. As vendor-agnostic PIM specialists, they’ve helped us scope out our business needs, navigate the available vendors, and match us with the right PIM platform that supports both our current and future digital strategy.
It’s not just about selecting a system; it’s a true partnership. Start with Data has worked alongside us every step of the way, ensuring we make the right decisions for the long term. If product data is blocking your digital transformation, I’d highly recommend speaking with them.
James Ellis, Head of Group Marketing
Challenges
Variohm Group, a collective of nine companies, has been delivering engineering excellence since 1974, specializing in sensor solutions across 20 global markets. With in-house design and production facilities at its Towcester HQ and sister companies, Variohm has built a reputation for custom sensor development in industries such as automotive, industrial automation, medical, aerospace, and defense. As the business scales, the complexity of managing vast product data, multiple SKUs, and global distribution channels has become a significant challenge, impacting efficiency and consistency across teams.
Currently, product data is fragmented across multiple systems, leading to duplicate entries, inconsistent attributes, and manual workarounds for sales, marketing, and compliance. SKU and variant management is also highly manual, causing delays in product launches and inefficiencies in syndicating accurate data across various channels. Without a centralised system, maintaining data integrity, ensuring compliance, and scaling operations effectively has become increasingly difficult—hindering operational efficiency, customer experience, and growth potential.
Solution
Variohm Group underwent a PIM selection process to find a solution that met its complex product data, SKU, and global distribution needs. A thorough assessment of existing systems, workflows, and inefficiencies identified key requirements, including centralised data management, automated governance, and streamlined syndication. This evaluation led to the shortlisting and selection of a PIM that aligned with both operational and strategic goals.
The chosen platform is scalable and flexible, standardising attributes, enforcing data validation, and supporting future integrations. With robust governance, variant management, and automation, it addresses data fragmentation and manual inefficiencies. This selection provides a clear roadmap for improving data consistency, reducing manual effort, and preparing for implementation, supporting efficiency, compliance, and growth.
Results
Improved Data Consistency and Accuracy
The selected PIM will provide a single source of truth, reducing errors, duplication, and inconsistencies across product data. This will enhance data reliability for sales, marketing, and compliance teams, ensuring accurate information is shared across all channels.
Increased Efficiency and Reduced Manual Work
By automating data governance, attribute standardisation, and syndication, the PIM will significantly reduce manual effort in product data management. This will allow teams to focus on higher-value activities, speeding up product launches and updates.
Scalability for Growth and Future Integrations
With structured data management and automated workflows, the PIM will enable Variohm to scale operations efficiently. Future integrations with ERP, eCommerce, and distributor platforms will be streamlined, supporting business expansion and digital transformation.
