Clade Engineering Systems Case Study
Clade Engineering System transformed its product data management by implementing Sales Layer PIM with Start with Data. Moving away from spreadsheets and PDFs, Clade now efficiently manages its expanding product range, ensures seamless data integration across systems, and provides accurate, real-time information to sales teams and partners, enhancing efficiency and customer experience.
Working with Start with Data to implement Sales Layer PIM completely changed how we manage product information, saving time, improving accuracy, and making it easier for our teams and partners to access and use the latest data across our business”
Tim Rook, Chief Markets Officer
Challenges
Traditionally reliant on Excel spreadsheets, Powerpoints, PDFs, and paper for product information management, Clade struggled with data transfer and control among its engineering, manufacturing, and sales teams. With a product line featuring around 1500 individual component types and constant updates, maintaining accurate and accessible product information was a daunting task. The dispersed sales force, growing number of partners, and outdated methods of information sharing added to the complexity. Clade’s primary challenges included:
- Managing a growing number of products and variations in a traditionally static sector.
- Ensuring efficient internal communication and data transfer across departments.
- Delivering accurate and timely product information to a dispersed sales team and external partners.
Solution
Clade partnered with Start with Data to implement Sales Layer. This project
was a cornerstone of Clade’s wider digital transformation, which also
included integrating CRM systems and IoT initiatives. The Sales Layer PIM
solution centralised and digitised Clade’s product catalog, facilitating:
- Efficient management of a dynamic and technically complex product line.
- Seamless integration with CRM, MRP, and financial systems.
- Real-time, accurate product information accessible by sales teams and partners.
Results
The PIM implementation brought about transformative changes in Clade’s operations, delivering substantial benefits:
- Enhanced Customer Experience: Accurate and consistent product information improved the customer experience, a critical factor in Clade's competitive market.
- Internal Time Savings: The digitization of product data significantly reduced the time spent on information management and dissemination.
- System Integration: The PIM became a central part of Clade’s IT architecture, integrating with various business systems for streamlined operations.
