Struggling to get full product details online? Your ERP might be to blame. This article explores how building materials distributors can overcome content gaps with PIM—enriching specs, images, and documentation to meet customer expectations and grow online sales. Practical steps to build a better, more complete digital product catalogue.
To succeed on eCommerce marketplaces, it’s essential to optimise your product data. This includes meeting platform-specific requirements like high-quality images, accurate descriptions, proper categorisation, and clear pricing. Whether for B2C or B2B, tailoring your data ensures compliance, improves visibility, and boosts sales, creating a seamless customer experience.
Integrating your PIM with popular eCommerce platforms like Shopify, Magento or BigCommerce, helps centralise your product data, ensuring consistency across all channels. It saves time by automating updates, improves the customer experience with detailed product listings, and speeds up time-to-market, reducing errors and manual effort.
Still chasing specs in PDFs or calling suppliers for data? You’re not alone—and it’s hurting your sales. This article explores why outdated supplier data processes persist in the construction supply chain, and how PIM helps distributors turn messy inputs into reliable, enriched content that drives conversions—especially after hours.
Have you ever wondered how to articulate the ROI of PIM? It’s about improving data accuracy, increasing conversions, reducing returns, and enhancing customer satisfaction. PIM helps businesses operate more efficiently, make better decisions, and scale faster, all of which contribute to measurable growth and a stronger bottom line.
Migrating product data to a new PIM system can be a complex process, but with the right planning and approach, it can be seamless. This guide outlines the essential steps, from developing a comprehensive plan and testing thoroughly to ensuring data quality and avoiding common pitfalls, ensuring minimal downtime and disruption.
Integrating your PIM system with your ERP system is essential for optimising operations and improving efficiency. This integration enhances data accuracy, supports better product management, and ensures consistent marketing information across all channels. Despite potential challenges, the long-term benefits include improved customer satisfaction, faster time-to-market, and higher sales.
Drowning in supplier spreadsheets and messy PDFs? This article shows building suppliers how to onboard thousands of products—without overwhelming their team. From setting data standards to automating with tools like SKU Launch, it’s a practical guide to faster, cleaner onboarding that keeps your team focused and your product data accurate.
Using your ERP to manage product content? It’s probably slowing you down. This article explains the key differences between ERP and PIM—and how relying on the wrong tool leads to delays, errors, and lost sales. Discover how manufacturers can streamline product content with the right setup and boost performance across channels.
Your product pages are your silent sales team. If they’re missing key details, slow to load, or poorly structured, you’re losing conversions. This guide shows how PIM can improve accuracy, SEO, and UX—ensuring customers find what they need, trust what they see, and click ‘buy’ with confidence.