Insight

As the digital shelf encompasses every single touchpoint, impression and brand message your business provides for the customer, it’s crucial to analyse just how effective it is in satisfying their needs. There’s a range of digital shelf software options on the market to do just that – these digital shelf solutions monitor content on brand… Read More »Digital shelf software solutions

Many manufacturers and brands are cutting out the intermediary and going D2C – straight to market. While that gives them the opportunity to deal directly with their customers, it also poses a challenge. Customers stay with the brands they trust explicitly – those with credibility and a personalised omnichannel strategy. As such, they expect you… Read More »Four ways Brands & Manufacturers can benefit from investing in PIM

Product content is what greases the wheels of your product experience – if the information you use is correct, timely, up to date relevant, and persuasive, you get a smoother drive towards conversions and sales revenue. That’s why, in an era when customers expect a top-notch omnichannel shopping experience, keeping your information consistent is a… Read More »How to avoid inconsistent data across channels and trading partners for brands & manufacturers

As more manufacturers and brands adopt the burgeoning D2C digital commerce model it generates all kinds of opportunities. In this insight article, we look at how manufacturers and brands can grow their businesses by using PIM to scale up their goals for expanding market reach through new channel adoption, and increased volume of products to… Read More »How PIM supports market & channel expansion for brands & manufacturers

Low-quality data leads to bad decision-making, which leads to unforeseen and unwelcome outcomes (‘Garbage in, garbage out’). That’s why having product data of unimpeachable validity is becoming a must – not least, it makes for easier investigation of root cause and product recall for manufacturers and brands if unexpected issues occur with products. Conversely, consumers… Read More »How PIM supports supply chain traceability and ESG for brands & manufacturers

Given that manufacturers are highly dependent on data, it’s essential they are leveraging data as an asset in their day-to-day operations. This article looks at how managing data helps not only to integrate with the range of technology-driven systems keeping business going, but also uses modern machine learning capabilities to syndicate product data to marketplaces… Read More »Driving operational efficiency in Brands & Manufacturers

As eCommerce becomes increasingly competitive, many businesses are shopping around for a PIM solution. Business benefits a PIM can deliver include optimisation of workflows, efficiency of processes, or ease of data enrichment, leading to lower costs, faster time to market, lower returns and greater sales revenue. But these benefits don’t just happen by subscribing to… Read More »PIM services IS the solution!

When it comes to managing data, manufacturers have a lot of complexities to deal with. They generally work with large product catalogs, and with large internal teams spread across various areas, they can often struggle to manage the scale of digital and eCommerce workloads. Up until recently, manufacturers have tended to manage their product data… Read More »How PIM solves Manufacturing problems

What makes digital transformation more critical now for retailers? Post-pandemic trends among retailers show a large rise in adoption of digital technology for eCommerce. Online shopping has increased at double the speed predicted in 2019, which makes the issue of digital transformation imperative for retailers to address, to shed legacy practices no longer fit for… Read More »Developing a strategy for Retail Digital Transformation

According to multiple industry studies, more than a third of all product information has a minimum of one mistake. Converted into business performance deficits, which means an over 30% chance of losing customers, misprocessing that information and, in the end, losing revenue. That’s why a plethora of software systems have grown to match the exponential… Read More »The Difference Between a PIM Tool and Inventory Management Software

eCommerce has grown into a sophisticated range of business models in the 21st century and with the recent pandemic driving multitudes online to do their most basic of purchases, it is only destined to advance at an even greater rate from now on. But why have we taken to it like ducks to water? We… Read More »Benefits of eCommerce

SKU stands for “Stock Keeping unit”, represented as a number used by retailers to differentiate individual products and track inventory levels. It typically consists of a chain of eight alpha-numeric digits, and each product receives a different number based on various factors – price, type, manufacturer, style, size, and colour, to name a few common… Read More »SKUs in Retail

What is inventory management? Product inventory management is the business activity connected to ordering, stocking, and using products and materials. There are different types, such as raw materials, cycle inventory and MRO goods, and prioritising inventory helps companies control what and when they need to manufacture or order to fulfil ongoing customer demand. It’s a… Read More »Product inventory management: How does it work?