Insight

As modern omnichannel ecommerce becomes embedded in our purchasing habits, the need to offer customers an engaging and persuasive experience across all the channels you use requires a seamless consistency in the product information you provide at every touchpoint. Cross-departmental teams who collaborate seamlessly — sharing data and expertise as and when needed, work more… Read More »The role of PIM in promoting collaboration

Retailers, brands, manufacturers, and distributors are at the sharp end of an ongoing transformation in eCommerce. Technology-enabled capabilities are driving behavioural change among purchasers, so industry players are compelled to respond. To have a realistic chance of competing, digital transformation is no longer a choice of destination, but a necessity. That destination is in flux… Read More »Start your digital transformation journey with PIM

“People look at supply chain in pieces and it has to be looked at holistically. The way to truly analyse supply chain is {from} point of order to point of fulfilment and doing that in as lean a way as possible.” Karl Glassman, Chief Executive Officer, Leggett & Platt (diversified designer and manufacturer of engineered… Read More »Product information management in supply chain

The burgeoning eCommerce ecosystem along with the emergence of the truly digital customer means it is an existential necessity to start, continue or complete the transformation of your company to be digitally fit for purpose. In practical terms, that requires your business to address the practicalities behind business transformation – the principles, practices, and mindset… Read More »PIM & Digital transformation – the role of PIM

In this day and age, onboarding, processing, enriching, and distributing product information is still a time-consuming, frustrating, and never-ending affair for the majority of product-centric companies. If that’s what you’re doing at present, warning bells should be ringing – it doesn’t have to be like this! When should you implement PIM for your eCommerce business?… Read More »Is it ‘PIM time’ for your eCommerce?

If you sell into the increasingly crowded eCommerce ecosystem, it’s time to use a PIM system or face being left behind the pack. Companies which don’t perform to the standards expected by the omnichannel shopper are most likely using poor-quality product information. This stems from antiquated product data management, and some of the tell-tale signs… Read More »Why Your Company Needs a PIM System: 8 Key Reasons

The dramatic rise in eCommerce means that everyone relies on product information when shopping online. It doesn’t matter if we are an individual consumer wanting a gift, or a B2B purchaser sourcing a complex part for industry. We expect product information to be accurate, reliable, up-to-date, and consistent across all touchpoints, wherever, whenever and however… Read More »The price of poor-quality product information

Once you have successfully onboarded your product data from suppliers and other external partners, you now can shape and create the kind of high-quality data which transforms to compelling and engaging product information for customers of all types. Despite these opportunities, there are still far too many retailers, distributors and manufacturers who aren’t grasping the… Read More »How to improve product information management through enrichment

Although data is a valuable asset, many companies do not treat it as such. Data often flows around the organisation in apparently random, incomplete, incorrect, outdated, or duplicated forms. A fast-moving business tends to have neither the time nor the capability to seriously address these issues. That is when a data management consultant can provide… Read More »The role of a product data management consultant

Want to learn how to win on the digital shelf with PIM? Manufacturers are transforming their online sales offer by developing their digital shelf – the representation, visibility, and offer of a brand’s products on any digital channel. To ensure that the product data they use to populate this critically important business feature, those in… Read More »3 advantages of PIM and the digital shelf for manufacturers

The quality of your digital shelf defines not only the volume of your sales revenue, but also the value of your brand to consumers. It is the highest-quality product data which generates essential and relevant information, leading to successful business outcomes on your digital shelf. The more comprehensive and accurate the information, the easier it… Read More »3 advantages of PIM for brands on the digital shelf

When you syndicate your product information to marketplaces, you are joining forces with powerful partners who have an immense reach. They don’t let substandard information onto their platforms, because it’s their reputation at stake, not just yours. That’s why you need to use product feed compliance & optimisation tools to ensure you avoid costly and… Read More »PIM for marketplace compliance

Your digital shelf represents your brand and impacts directly on your volume of sales. Here are five of the most important areas for you to bear in mind as you craft a winning digital shelf. High-quality product data Data quality underpins a robust strategy for launching on the digital self. Your product data must meet… Read More »5 key areas on the digital shelf that brands and manufacturers need to optimise

If you want your digital shelf to gain a competitive edge, using a PIM to syndicate your product data is a no-brainer. As a brand or manufacturer, you need to guarantee that the ongoing feed of product information to all your distribution channels, sales portals, websites, and touchpoints is faultless. By integrating your syndication with… Read More »PIM for syndication to the digital shelf