WEBINAR: Why a PIM solution is essential for your ecommerce strategy
In today’s crowded ecommerce marketplace, consumers have more options than ever before and they seek out detailed product information before they make a purchase. An effective PIM strategy can help your brand stand out on the digital shelf by ensuring accurate and up-to-date product data, while also boosting efficiency and team collaboration.
We join Beth Parker, Lead Consultant at Start With Data, Alexandra Beck, eComm Senior Manager at Pernod Ricard USA, and Chris Kennedy, Principal Sales Engineer at Salsify as they discuss the important role PIM plays in ecommerce success.
Watch the webinar
Key takeaways include:
- An overview of the current ecommerce landscape and what it means for brands looking to compete on the digital shelf;
- What a modern PIM looks like and the role of data syndication and activation;
- How a PIM can boost your brand’s operations, both internally and externally