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Engineering vs. Enrichment: Why Technical Product Data Alone Isn’t Enough to Drive Sales

Your engineering team knows your product inside and out. Specs? Spot on. Tolerances? Verified. Test results? Documented. But when it comes time to launch that product into the market, something gets lost in translation. And if you’ve ever heard “this product isn’t converting” or “why can’t we find it on the distributor site?” — chances… Read More »Engineering vs. Enrichment: Why Technical Product Data Alone Isn’t Enough to Drive Sales

What is product data? Meaning, examples and how to centralise it

Businesses of all types and sizes know how important effective management of product data is for sustainable success (or, at least, those businesses in the know!) When it comes to product data, whether you’re a retailer, distributor, or manufacturer, understanding that data and centralising its management can enhance customer experience, streamline operations, and increase sales.… Read More »What is product data? Meaning, examples and how to centralise it

PIM Buyers Guide

With 100s of PIM software vendors worldwide, choosing the right PIM solution can be a daunting & confusing task. Use our guide to assess PIM solutions against the right capabilities to make an objective and informed choice. Download the FREE eBook​

Why PIM is Essential for Brands and Manufacturers

The key trends in manufacturing industries across a range of industry verticals indicate that high quality product data, digitised data management and automation of repeatable processes are key to any manufacturer adapting their strategy to a new reality. We will outline what trends manufacturers are experiencing in relation to product data management, how manufacturers can… Read More »Why PIM is Essential for Brands and Manufacturers

How to implement a PIM solution

A Product Information Management (PIM) system is a transformative piece of kit when you realise how important it is to streamline your product data management, heighten the quality of the customer experience, and increase sales revenue. However, a PIM is a sophisticated suite of tools, and when its specifications are optimised for your business’s precise… Read More »How to implement a PIM solution

What is PIM? Meaning, examples and how it boosts eCommerce sales

In today’s digital marketplace, change happens at a dizzying pace, so managing your product information effectively is crucial if you’re to attract and keep the attention of your eCommerce customers. Our article dives into Product Information Management (PIM) as a business phenomenon – what it is, its benefits, key features, and how its capabilities can… Read More »What is PIM? Meaning, examples and how it boosts eCommerce sales

5 best Stibo STEP alternatives for product information management in 2026

In the realm of Product Information Management (PIM), Stibo Systems has established itself as a noteworthy vendor. However, it’s crucial to understand how it compares to other leading PIM solutions. This article will provide a brief comparison of the Stibo STEP platform with five alternatives with similar profiles, serving as a quick reference guide to… Read More »5 best Stibo STEP alternatives for product information management in 2026

WEBINAR: Bricks to clicks – developing a product information management strategy for the building materials industry

Watch on demand Explore the key obstacles encountered by building materials companies without a centralised system for managing product data, and learn vital strategies to succeed in the industry Imagine if your building materials product data is scattered and difficult to locate.You are unsure where to find the most recent catalogue, and every team relies… Read More »WEBINAR: Bricks to clicks – developing a product information management strategy for the building materials industry

5 best Pimberly alternatives for Product Information Management in 2026

As businesses strive to improve their product data management, choosing the right Product Information Management (PIM) system becomes essential. Pimberly is often considered a strong contender, but how does it stack up against other prominent PIM vendors? In this article, we will provide a concise comparison of Pimberly with five top alternatives, offering a quick… Read More »5 best Pimberly alternatives for Product Information Management in 2026

5 best Salsify alternatives for product information management in 2026

The need for efficient Product Information Management (PIM) systems has never been greater, and Salsify is a notable player in this space. But how does it compare to other market players in the PIM market? Our article briefly compares Salsify’s offering with five of these alternatives, providing you with a quick and handy reference to… Read More »5 best Salsify alternatives for product information management in 2026

PIM and ERP Integration: Optimising Business Processes

This comprehensive guide looks in detail at the integration of Product Information Management (PIM) and Enterprise Resource Planning (ERP) systems, and illustrates how synergies between the two can equip business operations for the challenges of digital commerce into the future. What are PIM and ERP? PIM (Product Information Management) is a centralised system for managing… Read More »PIM and ERP Integration: Optimising Business Processes

What is Product Taxonomy?

A hierarchical classification system used to organise and categorise products based on their attributes, characteristics, and relationships. Product Taxonomy provides a structured framework for organising product data into logical groupings and sub-groupings, making navigation, search, and analysis much easier. It typically includes categories, subcategories, and attributes which define the core characteristics and properties of products.… Read More »What is Product Taxonomy?

What is Product Experience Management (PXM)?

Product Experience Management (PXM) is the discipline of orchestrating and optimising all aspects of a customer’s interaction with a product throughout its lifecycle. It encompasses the creation, enrichment, and delivery of compelling product experiences across various touchpoints and channels. PXM focuses on enhancing product presentation, content, and usability to drive engagement, satisfaction, and loyalty. By… Read More »What is Product Experience Management (PXM)?

What is Product Family?

A group of related products which share common characteristics, attributes, or functionalities. It represents a collection of products designed, marketed, and sold together as parts of a cohesive offering. Product families frequently include variations or versions of a core product which are tailored to meet different customer needs or market segments. By grouping related products… Read More »What is Product Family?

What is Product Variants?

A unique version or variation of a base product, which differs in one or more attributes, such as size, colour, or model. Variants share the same core product characteristics but offer specific options or configurations to meet varying customer preferences. They are often managed within the same product family or category, so customers can easily… Read More »What is Product Variants?

What is Sales Layer?

A company founded in 2013, selling a cloud-based product information management (PIM) platform. It offers solutions for centralising and managing product data across various channels and aims to streamline data management processes, ensuring consistency and accuracy in product information. The platform provides features for organising, enriching, and syndicating product data, and is targeted at businesses… Read More »What is Sales Layer?

What is Salsify?

Founded in 2012, Salsify sells a cloud-native product experience management (PXM) platform targeted at companies of all sizes and industries. It is designed to help brands and retailers optimise their product content and syndication processes, offering features for managing product data, digital assets, and content across multiple touchpoints. The platform enables businesses to create rich,… Read More »What is Salsify?