Guides

When you’re running an industrial manufacturing company, ‘time is money,’ but not only. It’s also your market share, strict compliance with regulations, directives, and laws, and, not least, the trust you build with your customers. You’re in the business of selling high-spec, specialised, and often big-ticket items. Your customers need to be fully informed and… Read More »Industrial manufacturers: Why manual data onboarding no longer works

There are few setbacks which frustrate commercial teams more than delays in product launch. Your marketing campaigns are lined up and ready to go, demand is building, …but the products can’t go live because the product data isn’t ready. This isn’t just a pain in the neck, but a direct punch in the gut for… Read More »Product launch delays? Here’s how to fix them

For decades, trade buyers built their relationships with builders’ merchants over the counter and on the phone. In fact, branch-led sales are probably still the backbone of the industry, but there’s been an unmistakeably significant shift in purchasing habits over recent years. Even the most loyal of trade customers are now able to (and, indeed,… Read More »From Branch to Browser: Why Builders’ Merchants Can’t Ignore Digital Product Data

The hype around AI has reached product content teams. With a few prompts, you can churn out thousands of product descriptions in minutes. For businesses juggling vast catalogues, that sounds like the dream solution. But here is the uncomfortable truth: AI is powerful, not magical. Left unchecked, it can flood your site with inconsistent, inaccurate,… Read More »The Truth About AI Product Descriptions for eCommerce

If you’re a building materials merchant, the sheer scale of your catalogue, and the product data which accompanies it, must be a constant challenge. Thousands of SKUs. Endless supplier spreadsheets.an array of pack sizes, requirements for compliance, not to forget all that technical documentation. Therefore, it’s hardly surprising that many merchants are faced with incoming… Read More »5 Common Product Data Mistakes in Building Materials (and How to Fix Them)

Why product data hygiene matters Good hygiene isn’t just about clean code or tidy operations. Your Shopify product data needs the same care. Why? Because product data underpins everything. Accurate titles, consistent attributes, and complete images are the backbone of trust, SEO performance, and customer experience. When data is unclear, inconsistent, or incomplete, it creates… Read More »The Shopify Product Data Hygiene Checklist

For so many Shopify merchants, rapid growth is a double-edged sword. Apart from the obvious buzz, it brings a plethora of hidden problems connected to managing your product data. To mention just a few: What once felt like an easily manageable catalogue soon becomes a tangle of errors and inconsistencies which end up frustrating not… Read More »Shopify stores and product data chaos: how to regain control

Accurate product data is a prerequisite for any eCommerce worth its salt nowadays. The importance of reliable information in the eyes of the discerning consumer makes your selection and management of a Product Information Management (PIM) system a critical longer-term decision. One such platform, Pimcore, is frequently highlighted as a leading solution, but how does… Read More »3 best Pimcore alternatives for product information management in 2024

Managing product data effectively has become crucially important for builders’ merchants, especially in a market where accuracy, speed, and customer experience are paramount. As we look beyond 2024, the right Product Information Management (PIM) system will make all the difference in enabling smooth supplies of material to constructors. Our article explores the top five PIM… Read More »The 5 best PIMs for builders’ merchants

eCommerce has long spread its tentacles around the world, and those businesses excelling in this ecosystem are those who practise efficient product information management. PIM software is what powers this efficiency, because its features  enable businesses to optimise their operations and enhance their customer experiences. Our article looks at what marketplace integration is, how to… Read More »The 5 best PIMs for marketplaces

 If their sales are slow, a lot of Shopify merchants jump to the conclusion that the problem must be marketing-related. Perhaps they need to tweak their ad copy, or maybe their social media campaigns aren’t hitting the right target. However, what we find, time and time again, is that the real problem isn’t actually marketing… Read More »3 Signs Your Shopify Store is Losing Sales Because of Bad Product Data

This best practice guide will share practical tips for impactful product pages. It’s concise, informative, and should be a game-changer for your product pages. Download the FREE guide

If business is getting stronger, you’re probably managing a growing product catalogue across multiple sales channels. But there’s an impending storm. Your spreadsheets are multiplying, your supplier data arrives in six different formats (none of them especially helpful), and your team is starting to sink into a mire of manual updating. Does that sound familiar?… Read More »19 features that make a PIM a worthwhile investment

In the race to keep product listings live, relevant, accurate and channel-ready, the biggest speed bump in your road isn’t strategy – it’s supplier data. So often, it is inconsistent, multi-format, and ends up being siloed. However, with the right approach, syncing product data with your core systems can easily become a well-oiled, automated machine.… Read More »How to sync supplier data with PIM, ERP, and marketplaces

Enterprise software loves a silver bullet solution, but let’s face it – when it comes to managing your product data there are a couple of hard truths: your ERP simply can’t do it all, and your APIs can’t do it alone. Today, it’s a multi-channel, multi-format, multi-stakeholder world, so the way you manage your product… Read More »ERPs vs APIs: Why your product data needs more than one hero

How much does a PIM cost? It depends on who you ask…and what you’re really buying. Some vendors will tell you it’s £500 a month. Others won’t talk to you for less than £50K a year. Then, somewhere in the middle, there’s an open-source champion promising a free solution, omitting to mention that you’ll need… Read More »PIM pricing explained: What you’re paying for and why it matters

Remember the days of thumbing through a bulky A to Z to find that back-street destination? You’d hope for the best, trace your finger, squint at street names, scratch your head and eventually find what you needed. Well, that’s pretty much what relying on traditional SEO tactics feels like in today’s commercial environment. While you’re… Read More »Why Traditional SEO is Broken – And How Your Product Data Can Fix It

In an ideal world, an ERP platform would manage every aspect of your business, even product data. But here’s the thing. Even the best-known ERPs, such as NetSuite, Linnworks, SAP, Epicor, Microsoft Dynamics 365, Acumatica, Odoo, and Sage Intacct, aren’t (and were never) designed to manage the increasing complexity of constantly evolving product data. That’s… Read More »10 red flags that your ERP is failing your product data (and what to do about it)