FAQs

Choosing the right Product Information Management (PIM) software is crucial for businesses aiming to streamline product data management, enhance customer experience, and achieve efficient multichannel expansion. Our comprehensive guide provides an in-depth analysis of the key considerations and best practices for selecting the most suitable PIM software for your business needs. Understanding the importance of… Read More »How to Choose the Right PIM Software for Your Business

The Rise of cross-border eCommerce Cross-border eCommerce, the practice of selling products to consumers overseas through online platforms, has been growing exponentially in recent years. Before long, it is highly likely to account for a large percentage of global tangible product shipments. Major players like Amazon, Alibaba, and eBay are driving this growth. The appeal… Read More »What is Cross-Border eCommerce and what is PIM’s Role in It?

Like other business activities, the enterprise management landscape is changing rapidly. That’s why it’s crucially important to understand the synergy between Product Information Management (PIM) and Enterprise Resource Planning (ERP) systems. They serve different purposes, but PIM and ERP working together are essential for enhancing overall data quality, improving operational efficiency, and boosting sales. Distinct… Read More »What is the Connection Between PIM and ERP Systems?

Personalisation is emerging as a pivotal element in defining the customer experience and generating enduring brand loyalty in eCommerce . The surge in digital shopping has emphasised the need for eCommerce platforms to deliver more than just products; they need to be adding value by offering personalised experiences which resonate with individual consumer preferences. A… Read More »What is the role of PIM in eCommerce personalisation?

Introduction to PIM and sustainability Sustainability in eCommerce is becoming a determining factor for consumer loyalty and brand distinction. Central to this shift is the role of Product Information Management (PIM), which serves as the essential platform to manage and distribute  product information on sustainability credentials. The impact of PIM on consumer transparency PIM tools… Read More »What is the Role of PIM in Sustainable eCommerce?

In the evolving landscape of eCommerce, understanding the role of Product Information Management (PIM) in B2B (Business-to-Business) and B2C (Business-to-Consumer) contexts is crucial. While the fundamental differences between B2B and B2C commerce remain, the lines are increasingly blurred, demanding a nuanced approach to product information management. Key Differences in PIM Needs B2B and B2C models… Read More »What is PIM’s Role in B2B vs. B2C Contexts?

In the realm of Product Information Management (PIM), data quality (DQ) is of fundamental importance, as it ultimately determines the efficacy of data-driven decision-making and the standard of the digital customer experience provided. Data quality in PIM measures how well a dataset serves user needs, especially in relation to its accuracy, completeness, consistency, validity, uniqueness,… Read More »What is Data Quality in PIM and Why Does It Matter?

Cloud-based Product Information Management (PIM) systems are becoming the norm as powerful tools for businesses to centralise and streamline product information management. They are hosted off-site by third-party providers and offer a single source of truth for product data, accessible from anywhere at any time with a secure internet connection. The principle benefits of cloud-based… Read More »What is Cloud-Based PIM and Its Advantages?

Whether it’s eCommerce or physical, B2B, B2B or D2C, and in whatever sector, managing business processes and information efficiently is a key factor for your bottom line. That’s why we are exploring the importance of Enterprise Resource Planning (ERP) systems in this article. We cover two main areas: the potential issues and challenges with legacy… Read More »What is ERP? Meaning, examples and how a PIM can complement your legacy tech stack

Operating across the dynamic and constantly-changing eCommerce landscape, there are a lot of plates to keep spinning at the same time. What you don’t need is any glitches which cause them to keep falling to the ground. Technology helps, of course, but a major challenge is getting all your disparate sys and staying on the… Read More »What is PIM integration? Meaning, examples and common tools to use

For the modern eCommerce customer, comprehensive and accurate product information is a baseline expectation, not a pleasant surprise bonus. That’s why businesses of all types and sizes have the commercial obligation to make sure they deliver in this area. That’s why we’re covering the essence of product information in this article. It will provide you… Read More »What is product information? Meaning, examples, and, how it can benefit your eCommerce

eCommerce is a fierce and dog-eat-dog world, and the way you manage and present your product information is what can make or break your business. The foundations upon which a lot of that information rests are product data attributes. They are an essential element in helping customers find exactly what they need, make well-informed decisions… Read More »What are product data attributes? Meaning, examples and why they are important for product discovery

The vast majority of businesses are data-driven (or fast becoming so) and they all know how efficient data management is the foundation for staying competitive. A relatively recent addition to the data management world is Product Master Data Management (PMDM). It ensures that all product-related information is accurate, consistent, and easily accessible across various channels.… Read More »What is PMDM? Meaning, and is it the same as a PIM?

When shopping online, we are all modern, savvy and street-smart consumers nowadays. We expect not only a product description, but an assortment of visual material to accompany it. That’s why efficiently managing your digital assets (images, videos, documentation, etc) is a differentiating factor for your eCommerce success. Our article explores Digital Asset Management (DAM), its… Read More »What is DAM? Meaning, examples and how it enhances the product experience (PX)

I’m sure you’ve wondered why some websites are easier for you to navigate and apparently more search engine-friendly than others. The underlying secret lies in the quality of their taxonomy. In this article, we investigate what taxonomy is, examine different types of taxonomies, and give you an overview of how a well-structured taxonomy can significantly… Read More »What is taxonomy? Meaning, examples and how it affects your site searchability

In eCommerce, it’s hard to stand out, but you need to if you’re to thrive. In this respect, it’s syndication which offers a strategic advantage by enabling brands to distribute content and product information across various platforms, amplifying their visibility and reach. In this article, we’ll take a good look at syndication, list its benefits,… Read More »What is Syndication? Meaning, examples and how to amplify your brand visibility

Businesses of all types and sizes know how important effective management of product data is for sustainable success (or, at least, those businesses in the know!) When it comes to product data, whether you’re a retailer, distributor, or manufacturer, understanding that data and centralising its management can enhance customer experience, streamline operations, and increase sales.… Read More »What is product data? Meaning, examples and how to centralise it

In today’s digital marketplace, change happens at a dizzying pace, so managing your product information effectively is crucial if you’re to attract and keep the attention of your eCommerce customers. Our article dives into Product Information Management (PIM) as a business phenomenon – what it is, its benefits, key features, and how its capabilities can… Read More »What is PIM? Meaning, examples and how it boosts eCommerce sales

As competition in the digital arena gets stiffer, businesses are continually looking for tools to hone their efficiency and profitability. Product Information Management (PIM) systems are recognised by forward-thinking companies as pivotal in this quest. A wisely chosen PIM can significantly impact the ROI, evidenced by a projected compound annual growth rate (CAGR) of 25.1%… Read More »What is the Return on Investment (ROI) of PIM systems?

In the realm of eCommerce, the management of product data is a cornerstone for success. Traditionally, Excel spreadsheets have been the go-to tool for this task, known for their simplicity and widespread use. However, as the digital landscape evolves, we know very well the limitations of Excel in handling eCommerce data, not least because of… Read More »From Excel to PIM: Transitioning to Akeneo