Insight

Where brands are involved, customers will buy the brands they trust most – those with credibility and a personalisable omnichannel strategy. That means you are a trusted source of product information. We explain how investing in PIM equips you with the tools to guarantee excellent-quality product information, with the “single source of truth” as its core.

Manufacturers are needing to leverage greater and greater volumes of data in their day-to-day operations. Slick and responsive operations means faster time to market, but how can you ensure that? We look at how PIM helps form the basis of operational efficiency.

When you display your products across multiple channels, it’s shooting yourself in the foot when you present inconsistent information. Customers hate that sense of confusion. At base, you need be consistent with the data you and your business partners use – this article gives you some tips on how to do that.

An increasing number of brands and manufacturers are expanding their market and channel presence. After all, it generates all kinds of opportunities. In this article, we examine how they can use a PIM solution to expand their market reach through adoption of new sales channels.

ESG (Environmental, Social and Governance) is moving further up the agenda for many brands and manufacturers. Their customers expect no less, especially when it comes to displaying credentials regarding the traceability of your materials and ingredients.

Business benefits don’t just happen by subscribing to a PIM solution, and letting it perform its magic. We show you the importance of deploying experts who know what they are doing in creating the best circumstances for PIM implementation.

Manufacturers have a lot of complexities to deal with when managing product data. They generally work with large product catalogs, and with large internal teams spread across various areas, they can often struggle to manage the scale of digital and eCommerce workloads.