Product Information Management (PIM) is a pivotal tool for marketing and sales. PIM systems provide an all-encompassing way of managing product data as well as driving demand, and streamlining online sales processes. Below are the multifaceted impact of PIM on online sales and marketing strategies.
As the scope and reach of digital commerce expands, the volume and complexity of product data is increasing, and Product Information Management (PIM) stands as a crucial component for businesses aiming to thrive in the e-commerce landscape. As data is rapidly growing, with IDC’s report predicting a leap to 175 Zettabytes by 2025, the importance of data quality in PIM is evident. It isn’t just about improving product data, but about ensuring that every piece of product information is accurate, consistent, complete, and timely.
Clade Engineering System, a 38-year-old industrial company based in Leeds, England, specializes in manufacturing industrial-scale natural refrigerant heat pumps. Recently, Clade underwent a significant business transformation, shifting from refrigeration to the heating sector. This move, coupled with rapid growth, presented new challenges and opportunities in how they managed their expanding product range and customer base.
The digital commerce ecosystem is constantly evolving, and the mushrooming influence of Artificial Intelligence (AI) and Machine Learning (ML) hasn’t ignored Product Information Management (PIM). In fact, it’s reshaping how businesses manage, organise, and use product data. AI is not only enhancing operational efficiency but also redefining the nature of competitive dynamics in the market.
Product Information Management (PIM) and Search Engine Optimisation (SEO) work hand-in-hand to form a powerful alliance when it comes to online retailing. A robust SEO strategy, powered by an effectively configured PIM, is a key factor in enhancing online visibility and driving traffic and sales to channels.
Product Information Management (PIM) has become a cornerstone in e-commerce operations, crucial for B2B and B2C alike. As e-commerce cements a prominent place in retailing, manufacturing brands and distribution, the global PIM market is projected to rise to $59.25 billion by 2027[1]. That puts the role of PIM centre stage when it comes to managing and streamlining product information to create high-quality customer experiences.
Product Information Management (PIM) software is now a central tenet of any business’s strategy for managing, enriching, and distributing product data. Understanding what PIM is, and selecting the right system, are critical knowledge bases to enhance your business’s performance in omnichannel marketplaces.
Product Information Management (PIM) is an essential tool in modern eCommerce and digital marketing, as it provides a unified platform for managing, enriching, and distributing high-quality product information to target customers. The technology which underpins this business discipline streamlines the creation and delivery of engaging product experiences across various sales and eCommerce channels.
Transition from traditional, manual product data management to a feature-rich, versatile system integral to business strategy. Recognise the limitations of legacy PIM systems and embrace the future, enhancing efficiency and staying ahead in the ever-changing business landscape.