Your product might be engineered to perfection—but if buyers can’t find or understand it, it won’t sell. This article breaks down why enriched product content matters just as much as specs, and how manufacturers can bridge the gap using structured product data. Practical steps, real impact—worth a read.
Product data is the DNA of eCommerce—every spec, image, and price point that shapes a product’s digital identity. But managing it well? That’s the real challenge. Learn how centralising product data improves searchability, customer experience, and sales while reducing errors that cost you conversions and brand trust.
Elite Supplements, Australia’s fastest-growing sports and nutrition brand, struggled to manage product data across multiple Shopify stores. Start with Data implemented Sales Layer, streamlining enrichment,
Setting up a PIM is not a simple, one-size-fits-all process; it requires careful planning and customisation to fit your business’s specific needs. In this guide, we break down the main steps of a PIM implementation, from initial workshops with stakeholders to the final rollout. We explain how to plan effectively, migrate data without issues, train your team for success, and integrate your PIM with existing systems. Follow these phases to ensure your PIM launch goes smoothly and meets your business goals.
By enabling faster time-to-market, improving data quality, and supporting personalised marketing, PIM systems play a critical role in boosting eCommerce sales. Whether B2B, B2C, or D2C, companies leveraging PIM can deliver consistent customer experiences, increase satisfaction, and drive substantial sales growth in an increasingly complex digital landscape.
Stibo STEP is a leading Product Information Management (PIM) and Master Data Management (MDM) solution known for its robust features and scalability, especially suited for large enterprises with complex data needs. This article compares Stibo STEP with five notable alternatives. This guide helps you understand which PIM system best aligns with your business objectives and operational requirements.
When there’s such intense competition for attention and eyeballs In the rapidly evolving world of eCommerce, a well-designed product page can mean the difference between a sale and a lost customer. Our comprehensive guide covers the crucial elements of effective product pages, from high-quality images to detailed descriptions. It also highlights the importance of SEO, optimised UX, and last but not least by any means, how to manage your product data. So, we hope that whether you’re a seasoned eCommerce professional or just starting out, this guide will give you a lot of food for thought when you set out to optimise your product pages for maximum conversion rates.
The need for efficient Product Information Management (PIM) systems has never been greater, and Salsify is a notable player in this space. But how does it compare to other market players in the PIM market? Our article briefly compares Salsify’s offering with five of these alternatives, providing you with a quick and handy reference to help you start to form some first impressions before undertaking more extensive research.
As businesses strive to improve their product data management, choosing the right Product Information Management (PIM) system becomes essential. Pimberly is often considered a strong contender, but how does it stack up against other prominent PIM vendors? In this article, we will provide a concise comparison of Pimberly with five top alternatives, offering a quick and useful reference to guide your decision-making process before engaging in more comprehensive research.