If their sales are slow, a lot of Shopify merchants jump to the conclusion that the problem must be marketing-related. Perhaps they need to tweak their ad copy, or maybe their social media campaigns aren’t hitting the right target. However, what we find, time and time again, is that the real problem isn’t actually marketing… Read More »3 Signs Your Shopify Store is Losing Sales Because of Bad Product Data
Is Your Business Ready for Digital Product Passports? Assess your organisation’s readiness for upcoming DPP regulations and identify key areas for improvement with this easy-to-use tool. A product data management strategy which embraces efficient processes, product data governance and scalable technologies not only adds value to the customer experience but eliminates a lot of business… Read More »DPP Readiness Assessment
What is DAM? Data asset management is more commonly known as Digital Asset Management (DAM) – the set of processes which store, organise, secure, and share digital assets for a business. Digital Assets include a wide range of media types and documentation – videos, audio files, animations, interactive ads, spec sheets, to name a few.… Read More »Digital Asset Management
Cloud-based Product Information Management (PIM) systems are becoming the norm as powerful tools for businesses to centralise and streamline product information management. They are hosted off-site by third-party providers and offer a single source of truth for product data, accessible from anywhere at any time with a secure internet connection. The principle benefits of cloud-based… Read More »What is Cloud-Based PIM and Its Advantages?
You have a killer range of products. Top-notch. They tick all the boxes when it comes to satisfying a clear demand out there. But…you simply aren’t performing at the level you know you can when it comes to sales revenues. What’s more, the internal workings of your company leave a lot to be desired –… Read More »Product information management VS database
As a distributor, your ERP is probably the heartbeat of your operation. It tracks inventory, pricing, orders, and customer data. Tools like NetSuite, Linnworks, or MYOB help you run efficiently—on the operations side. But when it comes to product content—what your customers actually see on your website or in your catalog—your ERP just isn’t enough.… Read More »Why Your ERP Isn’t a PIM—and It’s Holding Your Distribution Business Back
If your organization relies on a legacy PIM system, it’s likely impacting the quality of your product data, and not in a good way. What will you learn?
This best practice guide will share practical tips for impactful product pages. It’s concise, informative, and should be a game-changer for your product pages. Download the FREE guide
If business is getting stronger, you’re probably managing a growing product catalogue across multiple sales channels. But there’s an impending storm. Your spreadsheets are multiplying, your supplier data arrives in six different formats (none of them especially helpful), and your team is starting to sink into a mire of manual updating. Does that sound familiar?… Read More »19 features that make a PIM a worthwhile investment
In the race to keep product listings live, relevant, accurate and channel-ready, the biggest speed bump in your road isn’t strategy – it’s supplier data. So often, it is inconsistent, multi-format, and ends up being siloed. However, with the right approach, syncing product data with your core systems can easily become a well-oiled, automated machine.… Read More »How to sync supplier data with PIM, ERP, and marketplaces
Enterprise software loves a silver bullet solution, but let’s face it – when it comes to managing your product data there are a couple of hard truths: your ERP simply can’t do it all, and your APIs can’t do it alone. Today, it’s a multi-channel, multi-format, multi-stakeholder world, so the way you manage your product… Read More »ERPs vs APIs: Why your product data needs more than one hero
How much does a PIM cost? It depends on who you ask…and what you’re really buying. Some vendors will tell you it’s £500 a month. Others won’t talk to you for less than £50K a year. Then, somewhere in the middle, there’s an open-source champion promising a free solution, omitting to mention that you’ll need… Read More »PIM pricing explained: What you’re paying for and why it matters
Remember the days of thumbing through a bulky A to Z to find that back-street destination? You’d hope for the best, trace your finger, squint at street names, scratch your head and eventually find what you needed. Well, that’s pretty much what relying on traditional SEO tactics feels like in today’s commercial environment. While you’re… Read More »Why Traditional SEO is Broken – And How Your Product Data Can Fix It
In an ideal world, an ERP platform would manage every aspect of your business, even product data. But here’s the thing. Even the best-known ERPs, such as NetSuite, Linnworks, SAP, Epicor, Microsoft Dynamics 365, Acumatica, Odoo, and Sage Intacct, aren’t (and were never) designed to manage the increasing complexity of constantly evolving product data. That’s… Read More »10 red flags that your ERP is failing your product data (and what to do about it)
Whether you’re supplying concrete, cladding, insulation or adhesives, sustainability is no longer just a buzzword—it’s becoming a buyer requirement. Trade buyers, contractors, and procurement teams are being asked to choose products based on environmental impact. That means you need to provide the right data—on your website, in your catalogues, and across your channels. And here’s… Read More »The Role of Product Data in Meeting Sustainability Reporting Requirements
If most of your business still happens over the counter, on the phone, or through reps in the field, it’s easy to think product data isn’t a priority. But here’s the thing: whether your customer walks into a branch or logs in from their van, they’re making decisions based on the information you give them.… Read More »PIM in the Yard? Why Digital Product Data Still Matters in Branch-Based Sales
If you’re a distributor trying to grow your reach through online marketplaces, you’ve probably realized something painful: Listing your products is harder than selling them. Every marketplace—whether it’s Amazon Business, Zoro, Digi-Key, or a specialized B2B portal—has its own rules: And most distributors are managing this chaos in spreadsheets. That might work for a few… Read More »Marketplace-Ready: How Distributors Can Syndicate Product Data Without the Spreadsheet Chaos
If you work in manufacturing, you already know the grind: dozens—sometimes hundreds—of SKUs, each needing technical data, compliant documentation, and marketing-ready content. And if your team is still managing product info in spreadsheets or static PDFs? You’re burning time, budget, and probably patience. Let’s talk about something that’s costing mid-sized manufacturers upwards of £100,000 a… Read More »How to Save £100k a Year on Product Sheets (Without Cutting Corners)
If you’re a distributor managing thousands of SKUs, you’ve probably faced this reality: Too many products. Too little time. Too much pressure on a small team to get content launch-ready—across websites, catalogs, and partner channels. You want to move fast and publish at scale. But when every product needs enriched data—technical specs, descriptions, certifications, images—it… Read More »How Distributors Can Enrich 1,000’s SKUs Without Burning Out Their Team
If you manufacture technical products, you already know this pain: the specs you need are trapped inside PDFs. Old product sheets. Engineering documents. Supplier spec files. And every time you launch a product, expand a range, or send data to a distributor, someone has to dig through a stack of PDFs to find the right… Read More »Digitising Product Data from PDFs: A Step-by-Step Guide for Manufacturers