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Webinar – How PIM helps manufacturers win the race to digital transformation

These are challenging times for the industrial manufacturing and distribution sectors, as businesses race to digitise their operations. Our webinar discussed Industry 4.0, disintermediation, scalability and gaining decision-maker buy-in as well as other key issues around digitisation and transformational change.

Watch on demand

What we covered

  • The key trends driving the need for product information management in industrial manufacturing & distribution
  • The industrial manufacturing customer perspective on the added value of excellent product information management
  • The best practices for choosing PIM and syndication solutions

Hosted by Start with Data

Ben Adams

CEO of Start with Data

The webinar will be hosted and moderated by Ben Adams. Ben is the CEO & Founder of Start with Data. Ben and his team help clients in distribution, retail and manufacturing create customer value from better data management. Ben and the team at Start with Data are thought leaders in the PIM and MDM space, having helped many distributors and manufacturers create customer value from better data management.

Joined by industry leading speakers


Guy Magrath

Board Advisor & Digital Consultant

A thought-leader with over 20 years at the forefront of digital transformation for an FTSE 250 firm, in addition to significant Board Advisory and consultancy experience for corporates, private equity portfolios, and organisations across sectors.


Thomas Heuchert

Data Distribution & Publication Manager at Grundfos

Thomas has been working at Grundfos in a wide variety of positions for 10 years. His current tasks include data distribution and the publication of intelligent platforms that simplify work in the company. He has an affinity for all kinds of digitization and process simplification. Blockchain is one of his current passions.


Sasha Maximova

Product Evangelist – Product Content Syndication at Productsup

Sasha has been working with clients on enterprise digital transformation initiatives for the last 5 years. At Productsup, she helps develop the company vision and best practices for the Product Content Syndication solution. She is excited about all things manufacturing, and loves working with clients to deploy digital product data in the most impactful way possible.


Barry Thorn

UK Head of Sales at Akeneo

Senior sales leader with a specialism in enterprise-level technology sales focused on the transformative impact of PIM, ecommerce, cloud, ERP and CRM technologies. Barry is focused on helping organisations implement the discipline of Product Experience in order to enhance Customer Experience, improve productivity and grow sales. His passion is to see businesses successfully adopt new technology like PIM to improve their top and bottom-line performance.