Skip to content

3 ways to implement a PIM

Product Information Management (PIM) systems have become an indispensable tool for businesses, as they enable the streamlining of product data management and can enhance product data consistency across multiple channels. For those forward-thinking companies looking to centralise and digitise their product data, implementing a PIM is a crucial step towards gaining greater efficiency and pushing for growth. However, choosing how to implement the system is equally as important as selecting the right vendor for your PIM software.

A PIM implementation project involves complex processes such as configuration, data migration, and system integration. Whether you are a B2B distributor managing thousands of SKUs or a B2C retailer expanding into new markets, a successful PIM implementation will transform your operations.

In this article, we’ll explore three different approaches to implementing a PIM:

1. ‘DIY’ implementation
2. Vendor-supported, implementation
3. Partnering with a specialist agency like Start with Data.

We’ll assess the advantages and drawbacks of each and explain why the third option is the most advantageous, especially for complex projects.

Table of Contents

What is involved in a PIM implementation?

Implementing a PIM system involves several steps that ensure the software integrates seamlessly with your existing systems while addressing your business needs. The key stages of a successful PIM implementation include:

Configuration: Customising the PIM to suit your product data structures, workflows, and user permissions.

Data Migration: Moving existing product data from various systems into the PIM, often requiring a complex and risky data cleansing and mapping sub-project.

Integration: Enabling the PIM to synchronise with other platforms, internal and external, such as ERP systems, CRM, eCommerce platforms, and other sales channels.

Training and Testing: Training teams to use the system and rigorously testing the implementation to ensure smooth operation.

Organisational change: Implementing a PIM is not just about adopting new technology; it requires a fundamental shift in organisational mindset, where departments align around centralised, accurate product data. This change demands as much focus on internal collaboration and cultural adaptation as on training employees to use the new system effectively.

So, let’s now examine three ways in which you can approach this implementation process.

Do it yourself (DIY) PIM implementation

For companies with in-house IT expertise and smaller product ranges, a DIY PIM implementation might seem like an attractive option. This involves configuring the PIM software according to your own specifications and managing the entire project internally.

Pros:

Cost control: Without third-party support, you may reduce immediate costs by keeping everything in-house.
Full control: Your team will have direct control over the system’s setup and operation, ensuring it aligns with internal needs.
Flexibility: You can set your own pace and adjust as you go along, without the pressure of external timelines.

Cons:

Complexity: PIM implementation involves more than just installing software -it includes handling large volumes of product data, integrating systems, and ensuring data accuracy. Without deep expertise, even a seemingly small error can lead to significant operational problems.
Time-consuming: Implementing and customising a PIM internally can take months, or even longer if your IT team lacks specialised experience.
Risk of failure: Without expert guidance, DIY implementations often run into unexpected issues, leading to budget overruns and delayed go-live dates.

Use case: B2C Retailer

A mid-sized B2C retailer selling products through an eCommerce platform attempts to implement a PIM internally. After several months, they encounter difficulties with data migration and integration with their online store. As a result, their time to market suffers, and sales stagnate due to inconsistent product information across their channels.

Use vendor support

Many PIM vendors, such as Akeneo, Sales Layer, and Bluestone, offer dedicated implementation support. This option allows you to work with the vendor’s team of experts to ensure a smoother process. Vendors typically provide assistance with configuration, data migration, and integrations, often offering training and ongoing support.

Pros:

Expert guidance: Vendor support teams have a deep understanding of their software, making it easier to configure and implement correctly.
Shorter timelines: With expert help, you can avoid common pitfalls, reducing delays and getting the system up and running faster.
Standardisation: Vendors provide best practices and established frameworks for PIM implementation, so consistency is a certainty.

Cons:

Limited customisation: While vendor support is highly effective in general, their focus on standard implementations may limit customisation, especially if your needs are highly specific or complex.

Dependency on vendor availability: The vendor’s schedule will dictate much of the project timeline, which may not always align with your business needs.

Knowledge limitations: Vendor teams may not have a detailed understanding of your company’s specific business model (nor may they have necessarily done a deep dive into your strategic needs), potentially leading to misalignment in the solution delivered.

Use case: B2B Distributor

A B2B distributor working with a PIM vendor receives strong support during the initial implementation phase. However, they struggle with the PIM’s scalability as their product catalogue grows and must invest in additional customisation after go-live, leading to unplanned expenses and project delays.

Partner with a specialist PIM agency

For companies with complex product data or large-scale operations, partnering with a consultancy like Start with Data is the most effective way to implement a PIM. Consultancies provide tailored services that align with your specific business needs, helping you navigate your way through the intricacies of configuration, integration, and long-term optimisation.

Pros:

Customised solution: Consultants offer deep industry expertise and custom approaches, ensuring the PIM implementation meets all business requirements.
Expertise in multiple sectors: A consultancy like Start with Data brings years of experience across various sectors, including B2B, B2C, and D2C, ensuring your implementation is well-suited to your industry.
Reduced risk: Consultancies manage the entire project, minimising the risk of errors, delays, or poor data quality, and helping your team avoid common implementation pitfalls.
Ongoing support: Many consultancies, including Start with Data, offer ongoing managed services to ensure your PIM evolves alongside your business.

Cons:

Initial cost: Hiring a consultancy can be more expensive upfront compared to DIY or vendor-supported options. However, the return on investment is often greater, as successful implementations lead to faster time to market and fewer post-implementation issues.

Use case: B2C Brand Expansion

A B2C brand, expanding internationally and managing multiple marketplaces, partners with Start with Data to implement a PIM solution. Thanks to their expertise, the project is delivered on time, and the PIM integrates smoothly with all global sales channels, leading to improved data accuracy and a 30% increase in sales.

Final words

When it comes to implementing a PIM system, businesses must choose the method that aligns with their resources, expertise, and goals. While DIY and vendor-supported options may work for some, the complexity of PIM projects often makes working with a consultancy the most effective choice. Beyond technical implementation, a consultancy provides strategic insights, process optimisation, and long-term scalability—ensuring your PIM delivers real business value.

At Start with Data, we specialise in PIM implementation services that help businesses successfully configure, integrate, and optimise their product information management. Whether you’re selecting your first PIM or looking to enhance an existing system, our expert team ensures a seamless process with minimal disruption.

Ready to take the next step? Learn more about our PIM implementation services 

Talk to us about PIM

Get a free consultation

Book a call with our PIM experts

Or request a call back >