Product Content Enrichment
Enrich your product data with high-quality, channel-ready content that boosts discoverability, conversion, and customer trust.
Transform basic product data into rich, compelling content.
Your product data shouldn’t just be accurate—it should engage. At Start with Data, we enrich product content to ensure it’s complete, contextual, and tailored for every channel. From technical specs and feature bullets to SEO-friendly titles and descriptions, we help turn raw product data into high-performing content that drives sales and elevates the customer experience.
Why Product Content Enrichment Matters
Your product might be great—but without the right content, it won’t get seen, understood, or purchased. Enriched content drives performance across the entire digital shelf—from search to conversion.
Improved Product Discovery
Search engines and marketplaces rely on complete, keyword-rich data. Better content means better visibility.
Higher Conversion Rates
Clear, compelling descriptions and enhanced visuals give customers the confidence to buy.
Reduced Returns
Informative, accurate content helps set the right expectations—minimising buyer frustration and return rates.
Channel-Ready Product Data
Every platform has different rules. We tailor enriched content for Amazon, Shopify, B2B portals, and more.
How We Approach Product Content Enrichment
Attribute-Level Content Enhancement
We enrich titles, bullets, descriptions, and specifications across key attributes.
What we uncover:
Extracted content from web, PDFs, or spec sheets
Structured base data for SKUs, variants, and families
Multi-language and localisation requirements
Attribute Structuring & Category Mapping
We categorise and align your product data with defined attribute templates, taxonomy rules, and content governance.
What we deliver:
Mapped, channel-specific attribute sets
Standardised attribute names and formatting
Clean, validated data for direct PIM ingestion
Rich Content Generation
We generate high-quality SEO-ready content using a blend of AI and human editing—from feature-driven copy to benefit-led narratives.
What we deliver:
SEO-optimised product copy and bullet points
Brand tone-of-voice alignment
Enhanced product storytelling and differentiation
Image & Asset Mapping
We map and organise product images, PDFs, videos, and related assets to match your internal structure and channel requirements.
What we deliver:
Asset-to-SKU mapping
Naming convention standardisation
Image format transformation for web or print use
Outcomes You Can Expect
Content at Scale
Whether it’s hundreds or hundreds of thousands of SKUs, we deliver fast, consistent enrichment across your entire catalog. Our scalable workflows combine automation and human precision to ensure quality never gets lost in volume.
Built for Commerce
From Amazon and Shopify to B2B portals and D2C sites, our enrichment is tailored for your channels. We optimise content based on platform-specific requirements—so your products perform where it counts, whether it’s search, conversion, or syndication.
Data + Creative
We don’t just structure product data—we elevate it. Our enrichment blends clean, accurate attributes with compelling storytelling that reflects your brand voice and resonates with customers, all backed by performance insights.
Proven Track Record
We’ve delivered enrichment projects for leading brands, retailers, and global distributors. Our experience spans industries and platforms, so you can trust us to navigate complexity and deliver measurable results every time.
Software
Tools That Power This Service
Our intelligent tools automate and scale your product content enrichment—blending structure and creativity.
SKULaunch
AI-powered supplier data ingestion and attribute structuring. Used to clean, normalize, and validate product data at attribute level, ensuring consistency across catalogs and channels.
Descriptionwise
AI-powered product content generation for PIM & eCommerce. Used to enrich titles, bullet points, descriptions, and SEO copy at scale,tailored to your tone, brand, and product category.
Get a Content Sample
Send us a list of SKUs and see how we enrich titles, attributes, and descriptions to boost your digital shelf presence.