Variohm Group
A global engineering group laying the groundwork for digital transformation with the right PIM foundation.
The Challenge
Variohm Group, a collective of nine companies, has been delivering engineering excellence since 1974, specialising in sensor solutions across 20 global markets. With in-house design and production facilities at its Towcester HQ and sister companies, Variohm has built a reputation for custom sensor development across industries such as automotive, industrial automation, medical, aerospace, and defence.
As the business scaled, product data became a bottleneck. Fragmented across multiple systems, data inconsistencies, duplicated records, and manual SKU/variant management slowed down product launches and undermined operational efficiency. Sales, marketing, and compliance teams faced challenges maintaining accurate information across channels, making a centralised and scalable solution essential.
What We Delivered
We led Variohm Group through a structured PIM selection process, starting with a comprehensive audit of existing systems, workflows, and pain points. Our focus was on identifying key requirements that would support operational and strategic goals, including data governance, syndication, and scalability.
We delivered:
A future-proofed PIM shortlist matched to Variohm’s product structure and global distribution needs
A detailed feature-by-feature evaluation and demo process
Stakeholder alignment and vendor engagement support
Final selection of a scalable, flexible platform that ensures better governance, automation, and integration readiness
“We recognised the need to digitally transform our business, but product data was the blocker. That’s why we partnered with Start with Data.
As vendor-agnostic PIM specialists, they’ve helped us scope out our business needs, navigate the available vendors, and match us with the right PIM platform that supports both our current and future digital strategy.
It’s not just about selecting a system; it’s a true partnership. Start with Data has worked alongside us every step of the way, ensuring we make the right decisions for the long term.”
— James Ellis, Head of Group Marketing, Variohm Group
The Outcome
Data Consistency
A single source of truth to reduce duplication and improve reliability across teams.
Efficiency
Streamlined governance and automation will eliminate manual work and speed up launches.
Scalability
The selected platform sets the foundation for future integrations with ERP, eCommerce, and distributor systems.
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