Pernod Ricard
The Challenge
As one of the world’s largest wine & spirits producers, Pernod Ricard faced significant challenges in managing product information across their global network of retailers and distributors.
Slow product introduction processes created delays in bringing new products to market.
Manual data entry and management meant high operational costs and bottlenecks.
Poor data quality and multiple versions of the truth led to inconsistencies across channels, frustrating trading partners.
These challenges made it harder to deliver a consistent customer experience and slowed down the pace of innovation.
What We Delivered
We partnered with Pernod Ricard to optimise and reimplement their existing Salsify PIM. Our work included:
Data model design & mapping: Creating a new attribute framework tailored to retailer and distributor requirements.
Reimplementation of Salsify PIM: Deploying a new data model, defining user groups, and introducing improved workflows.
Integration & automation: Ensuring Salsify was fully integrated with other systems to streamline product onboarding and syndication.
Ongoing support: Providing consultancy for continuous product onboarding and enrichment at scale.
“Start with Data helped us reimagine how we manage product information globally. With a reimplemented Salsify PIM and improved data governance, we can deliver better quality content to our trading partners and bring products to market faster.”
The Outcome
Time-to-Market
Faster product releases and ongoing product maintenance with automated processes.
Data Quality
Centralised PIM and strong data governance improved data accuracy and consistency, building trust with trading partners.
Customer Experience
Scalable, enriched product content across all retail channels enhanced discovery and engagement.
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