Clean, structured data for home, office, and contract furniture
From flat-pack to bespoke, furniture retailers and distributors face mounting challenges around scale, complexity, and channel consistency. We help teams transform product data into structured, enriched, ready-to-use content — aligned to your systems, categories, and channels.
The Common Challenges
Managing product data in furniture comes with size, variation, and consistency challenges:
Inconsistent Supplier Formats
Specs arrive in different formats, structures, and quality levels — from spreadsheets to PDF tear sheets.
Product Variations
Options like sizes, finishes, materials, and configurations complicate attribution and content.
High Content Demands
Customers and channels expect rich media, lifestyle imagery, descriptions, dimensions, and delivery info.
Disconnected Systems
ERP, eCommerce, and supplier portals often operate in silos, leading to duplicated effort and errors.
Time-Consuming Launches
Onboarding new SKUs manually delays time-to-market and adds cost.
Our Solutions
Supplier Data Onboarding
We use SKULaunch to ingest, clean, and align supplier data from PDFs, spreadsheets, and portals.
Attribute & Variant Modelling
We create structured models for size, colour, finish, and style options — powering better filtering and presentation.
AI Content Enrichment
With Descriptionwise, generate high-quality descriptions, feature bullets, and lifestyle copy that converts.
PIM Integration
We connect PIM systems to ERP, eCommerce, and print channels — ensuring smooth, scalable data flow.
How Fantastic Furniture accelerated content creation
Fantastic Furniture partnered with Start with Data to streamline content production and improve product data workflows. Using Descriptionwise, they automated the creation of structured, channel-ready product content — reducing manual effort and speeding up time-to-site. The result? More consistent product pages, faster launches, and scalable enrichment across the range.
Why Choose Start with Data for Furniture Product Data?
Furniture Data Expertise
We understand the category structures, product variations, and content needs across home, office, and contract furniture.
Tools Built for Scale
Our SKULaunch and Descriptionwise platforms handle large catalogs, complex variants, and messy data.
PIM Selection & Integration
We help you choose and implement the right PIM platform to support data workflows and channel distribution.
AI-Powered Content Creation
From specs to lifestyle copy, our tools generate enriched, brand-aligned content at scale.
Let’s talk about your furniture product data
We don’t just implement PIM — we help businesses optimise their product information end-to-end. From onboarding suppliers to enriching product copy, we help you build the data foundation for growth.