Smarter product data for electrical brands, distributors, and retailers
From wiring accessories to lighting and switchgear, we help electrical businesses structure, enrich, and onboard the complex technical data that powers your product catalogue and digital operations.
The Common Challenges
Managing product data in the electrical sector involves high complexity, standards, and SKU volumes:
Technical Complexity
Product specs are highly technical, requiring precise details like voltage, current rating, IP ratings, and material compliance.
Multiple Standards & Classifications
ETIM, UNSPSC, GS1, and regional standards must be supported for syndication and compatibility.
Inconsistent Supplier Data
Data from manufacturers and suppliers comes in varied formats — Excel, PDFs, legacy exports — with inconsistent attribute structures.
High SKU Volume & Variant Logic
Massive product ranges with similar but distinct variants require scalable taxonomy, naming, and attribute design.
Omnichannel Expectations
Distributors, contractors, and end users all expect consistent and accurate product content across digital channels.
Our Solutions
Supplier Data Onboarding
Use SKULaunch to ingest, clean, and align supplier spreadsheets, PDFs, or exports for faster SKU setup.
Taxonomy & Attribute Modeling
Create industry-aligned structures (ETIM, UNSPSC, GS1) with category-level attributes tailored to your electrical range.
AI Content Enrichment
Generate enriched technical specs, SEO content, and structured product information using Descriptionwise.
PIM & System Integration
Connect product data to ERP, PIM, and eCommerce platforms for multichannel consistency and internal efficiency.
Case Study: BGW Australia
BGW Australia, a leading electrical and industrial distributor, partnered with Start with Data to tackle the complex challenge of enriching and managing product data across multiple business units and supplier sources. With tens of thousands of SKUs and significant variation in data quality, BGW needed a solution to unify, enrich, and streamline product content across brands and sales channels.
Why Choose Start with Data for Electrical Product Data?
Deep Electrical Experience
We’ve worked with major electrical distributors and manufacturers, understanding the real-world data pain points of the industry.
ETIM & Standards Alignment
Our taxonomy and enrichment frameworks support standards like ETIM, GS1, and UNSPSC — enabling global and local compatibility.
Technical Content at Scale
Our tools structure and enrich high-SKU electrical data — from cable glands to switchboards — without slowing your team down.
Fit-for-Purpose Integration
We connect your product data to PIM, ERP, and eCommerce platforms, streamlining syndication and internal operations.
Let’s talk about your electrical product data
We don’t just implement PIM — we design better ways to manage electrical data. From structured onboarding to enriched technical content, we help you power faster launches and better channel performance.