Product data that builds customer trust and drives DIY sales.
DIY and tools businesses need more than just SKUs — they need clear, complete, and accurate product information that empowers customers to choose the right tool for the job.
The Common Challenges
Managing product data in the DIY & Tools industry is complex and time-consuming:
Long Tail of SKUs
Thousands of tools, accessories, and fixings with highly granular variations (e.g. size, voltage, material).
Unstructured Supplier Data
Data often comes in inconsistent formats — PDFs, spreadsheets, or portal exports — requiring manual cleanup.
High Product Turnover
Seasonal launches and promotional ranges demand fast, flexible onboarding workflows.
Lack of Centralised Control
Product data is often scattered across ERP, spreadsheets, and eCommerce platforms, with no single source of truth.
Content Expectations
Customers expect rich content — specs, usage notes, comparison info — across all channels.
Our Solutions
Supplier Data Onboarding
We use SKULaunch to clean, structure, and validate supplier spreadsheets, spec sheets, and exports — aligned to your taxonomy and SKU format.
Taxonomy & Attribute Structuring
We design logical hierarchies and granular attributes to support detailed filtering and enriched content.
Content Enrichment at Scale
Descriptionwise generates consistent product copy, spec highlights, and SEO-ready content — tailored for tools, hardware, and fixings.
PIM Implementation & Integration
We help you select and integrate a PIM that fits your ecosystem — from ERP to eCommerce — with custom workflows for DIY ranges.
How Kingfisher Streamlined Their PIM Implementation
As one of Europe’s largest home improvement retailers, Kingfisher needed a PIM solution that could handle massive product volumes and varied business models across banners and markets. We supported their PIM implementation by designing scalable data architecture and defining efficient product data workflows.
Why Choose Start with Data for DIY & Tools Product Data?
DIY Product Data Expertise
We’ve worked with retailers and distributors across tools, hardware, and home improvement categories, solving real-world data challenges.
Built for High Turnover & Seasonal SKUs
Our workflows support fast product launches, variant management, and supplier onboarding across new lines.
AI-Powered Enrichment Tools
With SKULaunch and Descriptionwise, we automate attribute extraction, spec mapping, and content creation.
Seamless System Integration
We connect your PIM to ERP, eCommerce, and supplier systems — enabling consistency across all touchpoints.
Let’s Talk About Your DIY Product Data
We don’t just implement PIM — we help you master the data that powers your product range. From supplier onboarding to content enrichment and system integration, we’re here to help you scale your digital operations.