Solving Product Data Challenges in Building Supplies
Builders’ merchants, wholesalers, and manufacturers in the building supplies sector face rising digital expectations from trade and retail customers alike. But complex catalogs, fragmented data, and outdated systems can’t keep up. We help you create the structured product data foundations needed to scale your online range, improve customer experience, and streamline supplier onboarding.
The challenges we see in the building supplies industry
Managing product data in building supplies comes with complexity and scale:
Massive and inconsistent supplier data
Supplier-provided spreadsheets, PDFs, and portal exports vary in format and quality, requiring costly manual cleanup.
Complex product structures
Configurable products, pack sizes, finish options, and trade-specific attributes make categorisation and schema design difficult.
Disconnected systems
ERP, eCommerce, and branch systems often don’t speak the same language, resulting in duplicate data entry and inconsistent content.
Slow product setup and enrichment
Launching new SKUs across channels is time-consuming, often taking weeks of manual effort across teams.
Our Solutions
PIM Selection & Implementation
Select and implement the right platform to manage products, variants, and categories at scale.
Data Sourcing & Enrichment
Structure, cleanse, and enrich supplier and internal data to meet the needs of both customers and systems.
Schema & Taxonomy Design
Create a flexible data model and classification structure to handle configurable SKUs, pack sizes, trade specs, and more.
Supplier Onboarding Workflows
Streamline the flow of supplier product data into your internal systems using our AI-powered onboarding tools.
Industry Case Study: MKM Building Supplies
We supported MKM on a product data transformation journey — designing a fit-for-purpose taxonomy and schema to handle complex building product ranges, sourcing supplier data at scale, and enriching content with AI-generated copy. The result? Stronger foundations for their PIM implementation and better data quality across digital channels.
Why Choose Start with Data for Wholesale Product Data?
Deep understanding of building product complexity
We’ve worked with leading merchants and manufacturers to solve problems unique to the sector — like configurable SKUs, regulatory content, and B2B2C requirements.
Specialists in product data transformation
From taxonomy and schema design to AI enrichment and supplier data pipelines, product data is all we do.
Fast results, not just long-term strategy
We combine quick wins with scalable solutions — accelerating time-to-value through practical delivery, not just advice.
Human-first AI integration
Our platform and services blend AI automation with real-world validation to ensure quality, accuracy, and control.
Ready to get your data site-ready?
Whether you’re preparing for a PIM project, cleaning up supplier content, or scaling your online range — we can help.